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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 The table below throws in a reasonable guess for 2008 as well. million for 2009 and "triple that" ($13.5

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. Is SalesPredict right for you?

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch. Statistics include: • 16.5%

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people.

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The Dawn of Marketing Automation [Video]

Adobe Experience Cloud Blog

by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. And why has marketing automation suddenly come into the spotlight? No business completely escaped the impact of the economy in 2008.

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting. Two must-haves for me are Salesforce and Marketo. Favorite book: This is an easy one.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Automate your email marketing campaigns. Marketing automation has become synonymous with email marketing, with many email marketing platforms offering automation as part of their services. According to Epsilon , automated emails get 119% higher click rates than broadcast emails.