Customer Experience Matrix
NOVEMBER 19, 2010
Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 The table below throws in a reasonable guess for 2008 as well. million for 2009 and "triple that" ($13.5
Customer Experience Matrix
OCTOBER 24, 2014
Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. Is SalesPredict right for you?
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Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch. Statistics include: • 16.5%
Customer Experience Matrix
JULY 10, 2013
Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people.
Customer Experience Matrix
APRIL 28, 2009
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008. the system itself 0.67
Customer Experience Matrix
JULY 8, 2009
But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Tags: vendor rankings demand generation marketing automation lead management. Pardot and (perhaps) Genius.com look particularly strong. David) There are no huge surprises.
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pricing starts at $250 per month and averages around $500.
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