• CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [2008, Automation] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator.
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [2008, Automation] Marketing Automation Adopted by Only 1% of Businesses
    How can that be with so much buzz about marketing automation and its benefits? Micro-Business (under $5M in revenue) – ~22,000 companies have adopted marketing automation (15k with one vendor). Small to Mid Sized Business ($5M to $500M) – ~18,000 companies have adopted marketing automation. 'Really? Just 1% you say?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [2008, Automation] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [2008, Automation] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    'Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  The 2008 recession permanently altered how companies think about measurement. This orchestrates the creation and automation of complex marketing campaigns, customer lifecycle workflows, and consumer conversations across online and offline channels.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [2008, Automation] Marketing Automation Industry Growth
    'The marketing automation train has left the station. Or, Or, more specifically, the marketing automation train is moving full steam ahead. To To get a sense of just how much marketing automation is growing, consider some of the following. IDC predicts that the total market for automating marketing will grow from $3.2
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [2008, Automation] The Dawn of Marketing Automation [Video]
    by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. And why has marketing automation suddenly come into the spotlight? No business completely escaped the impact of the economy in 2008.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [2008, Automation] 2012 #Nifty50 Top Men in Technology on Twitter
    His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. The future of profit is purpose. ”.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2008, Automation] The Top #Nifty50 Women in Technology on Twitter for 2012
    Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. That will be our top focus for next year. sacevero.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2008, Automation] The Top #Nifty50 Women in Technology on Twitter for 2012
    Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. That will be our top focus for next year. sacevero.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [2008, Automation] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Trust – but verify – that your analytics and tracking codes for your marketing automation are properly ported when you redesign your blog.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [2008, Automation] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Trust – but verify – that your analytics and tracking codes for your marketing automation are properly ported when you redesign your blog.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [2008, Automation] Brand and Demand Convergence Required
    This leads to 2008 with the emergence of social media. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enter the recession.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [2008, Automation] Marketing Automation Venture Funding: Profitable or Profligate?
    Lead Generation Companies | Analysis of marketing automation space – great guest post. Here we feature the marketing automation experts at Software Advice. SoftwareAdvice does great analysis of the marketing automation space. Their recent post is a superb analysis of the marketing automation industry. and Unica.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [2008, Automation] Strategies for B2B Marketing in a Recession, Part 2
    by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. For example, Marketo’s customers experience an average increase in sales and marketing productivity of more than 20% in the first year alone.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 1, 2011
    [2008, Automation] 11 Questions to Help Evaluate Your Demand Generation Plan
    We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. Jon Miller at Marketo wrote an interesting post (“ Demand Generation Quiz: How Good Are You ?”) Find out here.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 3, 2011
    [2008, Automation] 10 Tips For Twitter Success From A B2B Twitterer Of The Year
    Joe Zuccaro (aka @joezuc ) is the President and CEO of Marketing and Sales Automation company Allinio  and Founder and Chairman of the award. Joe explains the final winner selection process: [We] got Andrew Spoeth (aka @ AndrewSpoeth ) of Marketo to be the Chair and run that function.  Now there’s some irony here. What else?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2008, Automation] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. This is up from 16% in 2008. Marketing Automation (81). Really great content around B2B Marketing again this month. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [2008, Automation] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 The table below throws in a reasonable guess for 2008 as well. at the end of 2008 and dropped to 5.7
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [2008, Automation] Top 56 B2B Marketing Posts October 2010
    Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. Marketo (37). No more.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [2008, Automation] Advancing the Revenue Revolution: Why You Need Revenue Performance Management
    And from a technology standpoint, it fulfills the promise of customer relationship management and marketing automation with an integrated system where sales and marketing are synchronized to accelerate growth, beginning when a prospect is first encountered and extending it throughout the customer’s lifetime with the organization.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [2008, Automation] Hard Data to Justify Your Marketing Automation Investment
    Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [2008, Automation] The Mi6 Tweekly: Week of July 19, 2010
    How Social Media Has Changed B2B Marketing | My Corporate Media: When it comes to business development and marketi… Sunny Weather Can Double Effectiveness of Marketing Campaigns: Furthermore, the research indicates that good weath… Q: Do you want/mind me sending automated tweets about #b2b marketing via Twitter feed? Monday.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 17, 2009
    [2008, Automation] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). But that issue was resolved just a few years later when the first marketing automation software suites came to market. in January 2008. Blogs. via Beth Harte).
  • B2B MARKETING ZONE POSTS  |  MONDAY, DECEMBER 7, 2009
    [2008, Automation] 10 Hottest Topics in B2B Marketing for 2009
    10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Marketing Automation. Top-10 Marketing Automation Blogs , April 24, 2009. Did we get it right?  Twitter. Sales.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 15, 2009
    [2008, Automation] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). in January 2008. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Recommended Resources from B2B Marketing Experts.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008, Automation] B2B Lead Management Market Heats Up
    Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008, Automation] Demandbase: A New Twist In The Lead Management Automation Market
    The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m sure I forgot a few. Feel free to chime in if I did.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 25, 2009
    [2008, Automation] The big and almost free marketing initiative that almost no one is doing today
    It’s lead nurturing, and a study by DemandGen Report (who recently published an article from this blog) did a study in late 2008 and found that only 8% of respondents currently have an automated lead nurturing strategies and processes in place. This ensures that only the best propects enter the lead nurturing funnel.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [2008, Automation] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [2008, Automation] Demand Generation Vendor Traffic Rankings
    But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Tags: vendor rankings demand generation marketing automation lead management Pardot and (perhaps) Genius.com look particularly strong. You can see that post here. How about it guys?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2009
    [2008, Automation] SiriusDecisions Summit 2009 – What we learned at the 2008 Summit, and why we are excited for 2009
    Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    We believe it is this need for tight integration between sales and marketing that has caused marketing automation to become so popular.  through opportunity completion and beyond. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 28, 2009
    [2008, Automation] Demand Generation Implementation Survey - Background Results
    nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008. Fair enough.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [2008, Automation] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. tags: marketing automation software, Marketo Lead Management 3.0, software suite.
  • LOOPFUSE  |  TUESDAY, FEBRUARY 10, 2009
    [2008, Automation] Funded.
    February 10th, 2009 by Roy Russo Since our founding in 2007 as the pioneer in marketing and sales automation, we’ve seen rapid adoption of our On-Demand (SaaS) platform across both large and small organizations. Funded. Our customers have maintained a steady and unwavering belief in LoopFuse, the company and the vision from day-one.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [2008, Automation] Low Cost Systems for Demand Generation
    My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. It shouldn't be hard to figure out which one suits you better.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2008
    [2008, Automation] Nurturing Sales Leads
    Check out this online video, where Marketo's CEO explains why companies need to get started with lead nurturing and how they can use automated processes to drive 35% more qualified sales leads for the same money. But as we all now know, the ways buyers research and purchase B2B solutions has been transformed by search and social media.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 4, 2008
    [2008, Automation] Streamline Customer Acquisition to Grow With Reduced Funding
    Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. The result of this infrastructure is a streamlined revenue cycle. Manage your complexity.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 3, 2008
    [2008, Automation] Pardot Offers Refined Demand Generation at a Small Business Price
    For example, its approach to revenue reporting is no better than average: the system imports revenue from the sales automation opportunity records, and then assigns it to the first campaign of the associated lead. My little tour of demand generation vendors landed at Pardot just before Thanksgiving. What I found was intriguing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 19, 2008
    [2008, Automation] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
    My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. What’s more interesting is the figures for the Marketing Automation group. How to choose?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [2008, Automation] 64 B2B Marketing Tools and Resources
    There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2008
    [2008, Automation] Marketing Automation and Strategy: Thought Leadership with Robert Moreau
    Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. and what you like most about it. Never stop learning!
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 4, 2008
    [2008, Automation] Technologies for Email Deliverability
    Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for deliverability.). Where do most marketing automation and CRM solutions fail when it comes to deliverability? Why is proper bounce handling important, and how does StrongMail technology automate the process?
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 1, 2008
    [2008, Automation] Build Relationships ONE Step at a Time - Marketing Interactions
    Posted by: Justin Baker | October 04, 2008 at 07:16 PM Hi Justin, Thanks for your comment. To see the cartoon, and read Justin's Knol on Internet Leads go here: [link] Ardath Posted by: Ardath Albee | October 06, 2008 at 08:47 AM Paying attention to how you design your forms makes sense. Sounds ridiculous, right? Trust me.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2008
    [2008, Automation] New Guide is Ready
    Tags: marketing software marketing automation lead management demand generation
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [2008, Automation] Demand Generation Quiz: How Good Are You?
    Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. How much time could you save if you had a software tool that helped to automate the boring, manual aspects of campaigns? Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 27, 2008
    [2008, Automation] Briefly: My Interview with Jon Miller
    Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2008
    [2008, Automation] B2B Marketing Thought Leadership: Tom Pick
    Companies need to have the right tools in place (and Marketo's marketing automation software system is one of the best) and then have the right processes in place to use those tools. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. This relates to the first point.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 20, 2008
    [2008, Automation] Content Design for Nurturing Insights - Marketing Interactions
    Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). BTW, I work for one of the marketing automation companies that make this easy and on auto-pilot - ActiveConversion. Posted by: Fred Yee | August 20, 2008 at 01:37 PM Hi Fred, Thanks for your comment. But what does it all mean? Check us out!
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 31, 2008
    [2008, Automation] Welcome to the Revenue Revolution! - Marketing Interactions
    had the extreme pleasure of a conversation with Jon Miller, VP of Marketing for Marketo , the other day and got an inside look at their new Lead Insight for Sales tools. But the Marketo system becomes the system of record for the lifetime of the lead. " Go check out demos of Marketos tools here. Please try again.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 10, 2008
    [2008, Automation] Marketo Aims to Simplify Demand Generation
    One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product. Marketo’s solution is to do away with the branches. Other components of Marketo are more conventional, although still designed with simplicity in mind.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 27, 2008
    [2008, Automation] What does a leads score really mean? - Marketing Interactions
    Main | Buyers Dont Distinguish Sales from Marketing » March 27, 2008 What does a leads score really mean? The premise behind lead scoring is that marketing can now automate their ability to know exactly when the leads in their nurturing programs are sales ready and then transition them to the sales force without delay.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 8, 2008
    [2008, Automation] New White Paper on B2B Lead Nurturing
    Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Close. The Win.").
 

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