Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now. OfficeAutoPilot : this is the current incarnation of what used to be Moonray. They focus on email nurturing campaigns and marketing measurement.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

accelerate agency

JULY 13, 2021

It used to be that when you needed a particular piece of software, whether for personal or business purposes, you simply bought it and installed it on your computer. These changes saw a rapid expansion of SaaS (Software as a service) that continues to grow dramatically today. The software can be of any type, from design tools (e.g.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. send a reminder three days before a Webinar).

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Particularly for large, complex campaigns, automation software can improve efficiency and reduce total costs.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

BenchmarkONE

FEBRUARY 9, 2021

Matchmaker, matchmaker, make me the perfect CRM software match. . The right small business CRM is essential for helping your business cultivate leads, turn leads into customers, and turn customers into dedicated brand loyalists. Where things get tricky is choosing the small business CRM software that meets your unique needs.

Marketing Automation Services 72

Marketing Automation Services Small Business Marketing Work Management Budget Programs 72

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements. Do you think everyone is just waiting for your automated email to drop into their inbox?

Social Media 122

Social Media Work Management Marketing Management Media 122

Marketing Insider Group

DECEMBER 3, 2019

And the results they see include double-digit increases in traffic AND leads. Another problem was that some SAP marketers were resistant to the idea of content marketing and didn’t really understand how it would sell software. Get started today and generate more traffic and leads for your business.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

BenchmarkONE

JUNE 10, 2021

Having the right small business CRM can make a huge difference in the success of your business, especially when it comes to things like cultivating leads, turning leads into customers, and turning customers into brand loyalists. CRM software has become a mainstay in the business world. It Boosts Sales and Nurtures Leads.

Small Business Marketing 60

Small Business Marketing CRM Marketing Automation Services Marketing Budget 60

Customer Experience Matrix

DECEMBER 7, 2011

LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. Back to LeadLife.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Sharpspring

APRIL 20, 2020

Check out the graph below charting profitability before, during, and following the 2008 recession. . When the economy is down, maximizing every opportunity and converting every lead possible is more critical than ever, and a solid marketing and sales automation platform is a must-have to accomplish that. Need proof?

Marketing Automation Services 75

Marketing Automation Services Industry CMS Work Management Marketing Management 75

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Figure out which channels are working for you.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. It’s pretty limited.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

GreenRope

JUNE 18, 2020

6 Benefits of Marketing Automation. An in depth treatment of the relationship between Complete CRM and marketing automation. Then, in 2008, it revealed itself to an enlightened few. This level of integration means diverse data across your entire account can be utilized to enhance your marketing and sales automation.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Enterprise Management 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeadSquared

JANUARY 11, 2021

We will also see how a thoughtful approach can lead to the success of your campaigns. Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. A well-executed campaign will result in a lot of leads and customers. Your campaign goal is to generate leads.

Work Management 52

Work Management Campaigns Marketing Management Planning 52

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. Hacking marketing (marketing = software). 1,918 on Indeed.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. That’s why your Home page may not always be the best entry point. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I also expect to find an About Us tab either at the top of the page or along the sidebar at the left or right hand side.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Directive Agency

JULY 8, 2019

The reason we did that is because most people think, and I’m sure most of the people listening now, when they think about video in a business context, they either think about scripted, produced, lit, edited, et cetera, for a home page, right? Automation vs Personalization. It needs to be very intentional.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

The reason we did that is because most people think, and I’m sure most of the people listening now, when they think about video in a business context, they either think about scripted, produced, lit, edited, et cetera, for a home page, right? Automation vs Personalization. It needs to be very intentional.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Metadata

APRIL 8, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 22, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is up from 16% in 2008.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. It’s scalable, the leads are more qualified and often already partly educated on your offering.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117