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The Dawn of Marketing Automation [Video]

Adobe Experience Cloud Blog

by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. And why has marketing automation suddenly come into the spotlight? Today its back up near the 2004 peak. What is the history?

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting. Two must-haves for me are Salesforce and Marketo. Favorite book: This is an easy one.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. They are Google, Facebook, IBM and Amazon. How are marketers applying machine learning in 2017?

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. There's even a Google Maps mash-up to show author locations.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Google alerts pull a wide variety of information to you. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Tom Pick's blog Webbiquity.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). I use Google Analytics and Sitemeter, and advise my clients to do the same. in January 2008. Rebel Brown's blog Phoenix Rising. Outputs, Outtakes, Outcomes.Oh

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