The Dawn of Marketing Automation [Video]
Adobe Experience Cloud Blog
FEBRUARY 28, 2013
by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. And why has marketing automation suddenly come into the spotlight? Today its back up near the 2004 peak. What is the history?
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