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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. It must help your customers make the best use of their purchase.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements. Do you think everyone is just waiting for your automated email to drop into their inbox? All rights reserved.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. TDWI Research report clears confusion about automating data governance. Taking Document Automation to the Next Level. An Automated Approach to Vista Deployments. © 1994 - 2008 CXO Media Inc. » Reprints.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Groupware systems can automate such functions. Because the main goal of groupware applications is to effectively automate a process, those applications must become or remain adaptable. © Copyright 2008 The Gale Group, Inc. Otherwise, their useful life span is relatively short. Print Email. del.icio.us. Sponsored Links.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? All rights reserved.