Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements. Do you think everyone is just waiting for your automated email to drop into their inbox? All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Buzz Marketing for Technology

JUNE 27, 2008

Business Bloggers |. Groupware systems can automate such functions. Because the main goal of groupware applications is to effectively automate a process, those applications must become or remain adaptable. Hitting The BPM Suite Spot All Bloggers. © Copyright 2008 The Gale Group, Inc. Business Advice |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? All rights reserved.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 8, 2010

link] (via @spiral16) [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? link] … [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. RT @jaybaer: Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128