Adobe Experience Cloud Blog

FEBRUARY 10, 2015

The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo. This lead nurturing has been the norm and the marketing standard since around 2008. Lead Nurturing b2b'

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Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pricing starts at $250 per month and averages around $500.

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Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. An advanced marketing automation platform will allow you to track digital body language to get a good grasp on important indicators of interest.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

The Lead Agency

OCTOBER 4, 2017

According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries. microblogs (Twitter, Friendfeed , etc.),

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Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    We believe it is this need for tight integration between sales and marketing that has caused marketing automation to become so popular.  through opportunity completion and beyond. 

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Top of Funnel Marketo Lead Ranking Sales Cycle 48

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. via Beth Harte).

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Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Marketing Automation. February 16, 2009.

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Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Marketing Insider Group

FEBRUARY 3, 2011

.&# Joe Zuccaro (aka @joezuc ) is the President and CEO of Marketing and Sales Automation company Allinio and Founder and Chairman of the award. Joe explains the final winner selection process: [We] got Andrew Spoeth (aka @ AndrewSpoeth ) of Marketo to be the Chair and run that function. In Why Do You Tweet? Nurture relationships.

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Twitter Tips B2B Viral Marketing 100

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Demand 48

Demand Brand Identity Branding Demand Generation 48

Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. via Beth Harte).

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ROI B2B Marketing Paid Search Agency Planning 100

Heinz Marketing

FEBRUARY 8, 2021

Pacific you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ He Predicted Marketing Automation and ABM. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. What’s Next?! I ask Jon how do we get beyond ABM? Matt: He did.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Adobe Experience Cloud Blog

JUNE 24, 2013

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. The 2008 recession permanently altered how companies think about measurement. This orchestrates the creation and automation of complex marketing campaigns, customer lifecycle workflows, and consumer conversations across online and offline channels.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Engagio

NOVEMBER 11, 2020

Think about all the data about your accounts: CRM, marketing automation, anonymous website visits, intent data, advertising impressions, chat, social media, firmographics, technographics, sales touches, and on and on. In a previous blog post, “ The Future of B2B is Changing: Are You Ready? Want to learn more?

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Sandy Carter. sandy_carter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Sandy Carter. sandy_carter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Metadata

APRIL 22, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

OCTOBER 12, 2010

We call this second strategy Revenue Performance Management , and it’s the inspiration for this new blog. We started this conversation more than two years ago when Marketo took a bold step to elevate the industry focus above marketing basics to what really matters at the end of the day – revenue. I face them as well.

Work Management 48

Work Management Marketing Management Marketo Lead Ranking 48

Adobe Experience Cloud Blog

MAY 3, 2011

by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. For example, Marketo’s customers experience an average increase in sales and marketing productivity of more than 20% in the first year alone.

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Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. While it’s ok to post your blog posts to Twitter, etc., Un-clog your blog. Is a Blog Just a Container? Great content this month via the B2B Marketing Zone.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Vidyard

MAY 13, 2020

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years. Paste the code wherever you’d like to embed your video.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Single Grain

JULY 21, 2020

Beyond the Blog Post: 21 Inspirational Branded Content Examples. The company was officially launched in 2008 at the TechCrunch Disrupt conference. Overview: Salesforce is a cloud-based software company that provides a complete software suite for customer service, marketing automation and application development. 2) Netflix .

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Vidyard

MAY 13, 2020

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. YouTube Live Streaming) YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years. You also can’t use GIF thumbnails.)

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Adobe Experience Cloud Blog

JANUARY 3, 2017

Author: Steve Lucas Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology going in the new year! On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO.

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Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126