Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Resources

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Leadspace

DECEMBER 15, 2015

And the audience would chuckle politely. inbound) marketing, with more than a little success. And somehow, despite what people like me predicted in 2008, we haven’t abandoned email and the telephone for Twitter. It’s a complementary strategy to existing efforts (inbound, outbound, direct mail, advertising, etc.).

Account Based Marketing 48

Account Based Marketing Advertising Agencies ABM Paid Search Agency 48

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. Qualified audience in terms of numbers but also in terms of quality (ie: no fake accounts).

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Featured Video: Where Should Marketers Focus Their Organic Efforts on Facebook. Marketing for Travel Agents. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Valasys

DECEMBER 18, 2019

The B2B marketers trust the Content Marketing Institute (CMI) to seek answers to some of the most common questions in the realm of B2B marketing such as: How to develop a content strategy? How to create content that the audience will find valuable? Drift is the world’s leading conversational marketing platform.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

MAY 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. We just wrote about 99 benefits of content marketing. Content Marketing Institute. Chuck Hester , Marketing Lucidity Direct. Should we do this?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Use a social publishing site like scribd.com to gain a larger audience for your white papers. That’s the goal of every branding effort. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 8, 2010

Before you can deliver your content and engage with your target audience, they need to find you! And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Exo B2B

MARCH 16, 2017

Many seek to profit from the influencer’s audience and credibility. And one of them, Lee Odden , a bona fide Marketing star, has done an excellent job defining the subject with an absolutely must-read blog post. A qualified audience, in terms of numbers and quality (read: no fake accounts). Visibility and international presence.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Zoominfo

OCTOBER 5, 2021

Featured Video: Where Should Marketers Focus Their Organic Efforts on Facebook. Marketing for Travel Agents This next channel is for somewhat of a niche audience—but extremely useful nonetheless. Go take a look at the latest video content from Leadit Marketing! Go check out their videos for top-notch marketing content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

JULY 6, 2010

.&# Features Tell, Benefits Sell It would seem that all a B2B or industrial marketer has to do is write benefits laden copy and magically prospects would become customers. However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. Copyright © 2010 Tiecas, Inc.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 21, 2010

Keep your focus squarely on finding topics that are of interest to your target audience and developing content. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. After all, blog content is what will influence people to take a desired action. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. They [CMOs] believe they can do a better job at engagement, but often don’t know how,” said Stuart Feil, editorial director of Forbes Insights.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

It’s a way for organizations to further their role as a resource to their audience. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

As an added bonus, you can share your slideshow with much a larger audience by uploading it to a site like slideshare. There is still a lot of debate about whether social media is truly useful in industrial marketing. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 6, 2011

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. Digital marketing trends in 2011.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JULY 22, 2013

The power of inbound marketing. Nate Silver is the ultimate inbound marketer, a guy who used “content” (his blogging and his statistical analyses of the 2008 and 2012 presidential elections) to draw an audience toward him and build awareness of his personal brand. Let’s do those two items in reverse order.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Industrial Marketing Today

SEPTEMBER 27, 2010

Pay close attention to your website , does it truly address the needs of a global audience? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Not so fast! All Rights Reserved.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

NOVEMBER 11, 2012

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. billion in 2016.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Maybe there''s a kink in the hose.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

JUNE 30, 2014

Understanding of your best potential audience(s). They have a massive audience following that embraces the "retro" side of life. They''re catering to a smaller, niche audience that is young and urban -- those who don’t want to be tied down and "owned" by their cellular company. 10) Go Inbound Marketing | Element Three.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. What good is that to a marketer? 12) Blog posts can expose you to new audiences through guest blogging. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Convince & Convert

SEPTEMBER 14, 2010

With social media, the audience is in multiple modes – participating in many threads. You need to know if your audience reads both Architectural Digest and Four Wheeler. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear : Charlie Abrahams [.] That means developing a messaging matrix.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

FEBRUARY 28, 2014

Inbound Marketing and Your School. Using inbound marketing at your private school is about creating content that is going to be found by your target parents and/or students on Google and in social media. He came across the inbound marketing book , and had his marketing "ah-ha" moment.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28