Zoominfo

AUGUST 3, 2022

Cutting budgets seems like a risk-averse move, but history shows that companies can make large gains in down markets if they continue to invest in marketing. During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. But keep in mind that this moment full of challenges also presents opportunities.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

Storytelling 211

Storytelling Trends Ethics Content 211

Biznology

AUGUST 9, 2021

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. The company is even expanding beyond the browser and has recently launched a tracking-free email service that strips tracking pixels and similar code out of the email that land in your inbox.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Content Standard

SEPTEMBER 17, 2018

Marketers working at financial brands understand the need to build audience credibility with their messaging as they work to carve out niches in a space dominated by mounds of data, giant established institutions, disruptive technology, and more than a few cults of personality. Growing Trust, Growing Accounts, Growing Audience.

Ethics 46

Ethics Education Brand Identity Branding 46

Top Rank Marketing

NOVEMBER 27, 2023

As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. While AI’s initial impact on content might be subtle, enhancing executive presence in informal settings could broaden audience appeal. iPhone App Store was launched in July 2008. ” Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Marketing Insider Group

FEBRUARY 24, 2021

They updated them twice since then, in 2008 and 2018. While these laws are in place, many companies still aren’t compliant. If your site suffers from accessibility challenges, you are eliminating a part of your audience. These are standards from the World Wide Web Consortium (W3C). W3C published the first standards in 1999.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Biznology

APRIL 24, 2017

43% of both B2C and B2B companies say they use organic and paid social media equally. 27%of marketers said audience growth was the most important metric to track, followed by website clicks (19%), and engagement. (17%). 13% of larger companies only do organic social media. Business.com ). Marketing Charts ). Sprout Social ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. That was back in 2008. “Do we become a CDP like so many other companies? Spherical can push the result audiences to adtech solutions or to social media pipes. “Lotame has worn a few different hats over the years. Another layer in the stack?

Work Management 92

Work Management Marketing Management Paid Search Agency Advertising Agencies 92

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. Refer to your audience as residents or citizens instead of users. A true metaverse does not exist.

Rules 144

Rules Planning Work Management Advertising Agencies 144

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Webbiquity

OCTOBER 16, 2018

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust. The financial market meltdown in 2008 seemed like the final straw.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Golden Spiral

APRIL 16, 2019

We were doing shows every week and we had multiple shows, and what I found out is I started losing my audience the more I started just pushing out stuff. Those attract very, very different audiences. You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Integrated B2B

OCTOBER 16, 2013

If your communications strategy is culturally homogenous, you run the risk of alienating a large share of your audience. Therefore, if you’re marketing life insurance to companies that hire large numbers of Asian-Americans, avoid questions such as, “Who will provide for your family when you die?” Know your audience.

Demographics 40

Demographics Storytelling Budget Programs Communities 40

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. Janice King's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

B2B Digital Marketer

DECEMBER 21, 2023

The necessity of selecting the appropriate ecosystem for your brand’s presence, targeting the right audience segments, and being strategic about your marketing efforts. Segment Your Audience: Use behavioral data to segment your audience into groups based on their preferences and behaviors for more targeted and personalized marketing.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

ClickZ

MAY 1, 2020

Cardlytics boasts an audience within the US of more than 125M monthly active users. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. And the more I get interested in a topic or a company or an idea, the more I become passionate about it.” A history in ad tech.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Paul Gillin

AUGUST 1, 2013

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Next we’ll talk about writing headlines for different audiences. This is an attention-getter.

Business 50

Business Content Paid Search Agency Analytics 50

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Find People.

Companies 100

Companies Work Management Advertorials RSS 100

illumin

SEPTEMBER 25, 2023

Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model. In 2007 to 2008 Twitter also introduced Promoted Tweets. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Brandwatch Marketing

OCTOBER 3, 2022

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience.

Tools 92

Tools Blogger Demographics Social Media 92

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. Fees start around $100,000 per year for a small to mid-size company. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

Parse.ly

FEBRUARY 24, 2021

Keep in mind that while there are some differences in the goals media companies and B2B/B2C companies have with their content, the overlap in the ways that digital distribution comes into play is becoming stronger between markets. One of the biggest challenges content teams are facing these days is proving the ROI of their content.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Keep in mind that while there are some differences in the goals media companies and B2B/B2C companies have with their content, the overlap in the ways that digital distribution comes into play is becoming stronger between markets. One of the biggest challenges content teams are facing these days is proving the ROI of their content.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Sprout Social

FEBRUARY 16, 2023

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. Use community building as a way to create more value for your audience.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. Refer to your audience as residents or citizens instead of users. A true metaverse does not exist.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox is transforming the way the world experiences digital marketing by connecting brands with their audiences in the most personalized way.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. How has your audience changed?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? Digital literacy gives marketers a strategic advantage, both over competitors and in the way an audience views their content. Digital literacy gaps affect messaging.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

B2B Digital Marketer

MARCH 30, 2023

He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Crimson Marketing

DECEMBER 3, 2014

Let’s take a look at two very different companies that have used Big Data — and are still using it — to give their brands a big, information-driven boost. Companies Using Big Data the Right Way. Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100