Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Stay in tune with your audience. That’s why it’s important to find and follow creators who align with your target audience. Here’s why. How social influences fashion trends.

Forecasting 126

Forecasting Social Media Trends Media 126

Content Standard

SEPTEMBER 17, 2018

Marketers working at financial brands understand the need to build audience credibility with their messaging as they work to carve out niches in a space dominated by mounds of data, giant established institutions, disruptive technology, and more than a few cults of personality. Growing Trust, Growing Accounts, Growing Audience.

Ethics 46

Ethics Education Brand Identity Branding 46

Zoominfo

AUGUST 3, 2022

For instance, in 2008, the committee took nearly a year to declare a recession occurred. Invest in High-Performing Channels Focus your energy on channels that are performing well and that continue to nurture your existing audiences. Each individual will craft a unique story, and your audience will grow exponentially.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Biznology

AUGUST 9, 2021

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. We will also need to be more thoughtful in how we obtain first-party data.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Brandwatch Marketing

FEBRUARY 23, 2024

Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Top Rank Marketing

NOVEMBER 27, 2023

.” — @cspenn Click To Tweet AI Insight #2 — Ryan Bares Ryan Bares Global Social Influencer Marketing Manager IBM @RyanBares AI in B2B influencer marketing enhances efficiency and tailors campaigns through precise audience segmentation, ensuring content resonates with the right subset of followers for maximum impact.”

Marketing AI 90

Marketing AI B2B Marketing Enterprise Management Marketing Management 90

Marketing Insider Group

FEBRUARY 24, 2021

They updated them twice since then, in 2008 and 2018. If your site suffers from accessibility challenges, you are eliminating a part of your audience. Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). These are standards from the World Wide Web Consortium (W3C). The current version is WCAG 2.1.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Brandwatch Marketing

FEBRUARY 23, 2024

Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Contently

AUGUST 11, 2022

With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience. Update some of that content to engage today’s audience (and it’ll do better in search). You’ve got to hook them and drive them to action.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Sword and the Script | B2B

APRIL 27, 2021

Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers. I look back to 2008 and 2009 and I think we had the priorities right. It’s a library that gets indexed in search and brings compounding returns.

Order 98

Order B2B Marketing Budget Programs B2B 98

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Conserve it to ride out the storm, or. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Spiralytics

MARCH 13, 2024

It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. M 2 Ivana Alawi (@IvanaAlawi) 17.4M

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. That was back in 2008. Spherical can push the result audiences to adtech solutions or to social media pipes. Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror.

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

Convince & Convert

JULY 18, 2014

Tweetable Moments You need to have commitment, because your audience has committed to you. ” That was back in 2008. “Right after Chris Brogan proclaimed that podcasting was dead.” ” That was back in 2008. BobKnorpp Tweet This Podcasting Is Alive and Well Bob Knorpp is a podcasting legend and pioneer.

Tactics 145

Tactics Content Marketing Content Social Media 145

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Contently

JANUARY 22, 2021

Led by chief storyteller Tomas Kellner—a former editor at Forbes—GE Reports has amassed a loyal audience of over 100,000 subscribers through what Kellner calls “ shoe leather reporting “—developing sources inside the company to break stories of the amazing innovations happening inside the company. .”

Storytelling 211

Storytelling Trends Ethics Content 211

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. What are his/her top concerns? Are those concerns being addressed in your white papers? As an example, enclosed are two white papers from the same enterprise organization, Microsoft.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Golden Spiral

APRIL 16, 2019

We were doing shows every week and we had multiple shows, and what I found out is I started losing my audience the more I started just pushing out stuff. Those attract very, very different audiences. Product launches, campaigns, seasons, building audiences — those four issues are all critical components to how you share your story.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

B2B Digital Marketer

DECEMBER 21, 2023

The necessity of selecting the appropriate ecosystem for your brand’s presence, targeting the right audience segments, and being strategic about your marketing efforts. Segment Your Audience: Use behavioral data to segment your audience into groups based on their preferences and behaviors for more targeted and personalized marketing.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Integrated B2B

OCTOBER 16, 2013

If your communications strategy is culturally homogenous, you run the risk of alienating a large share of your audience. Know your audience. Respect the people who make up the target audience; craft a campaign that reflects their values and beliefs. The numbers are growing daily.

Demographics 40

Demographics Storytelling Budget Programs Communities 40

Paul Gillin

AUGUST 1, 2013

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Next we’ll talk about writing headlines for different audiences. This is an attention-getter.

Business 50

Business Content Paid Search Agency Analytics 50

Biznology

APRIL 24, 2017

27%of marketers said audience growth was the most important metric to track, followed by website clicks (19%), and engagement. (17%). 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. (Business.com). 30% of marketers cite LinkedIn as their preferred social network.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. But there's also the CTV angle, where you can really connect to a specific audience that you weren't able to with linear. How will advertisers know they’re reaching their target audiences if they’re moving dollars to CTV? Let’s talk transparency.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Biznology

OCTOBER 16, 2019

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. As consumers in the packaged goods business, identifying and addressing the values or changing needs of this target audience is essential for successful branding.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

illumin

SEPTEMBER 25, 2023

In 2007 to 2008 Twitter also introduced Promoted Tweets. Facebook has created sponsored stories, carousel ads, and Custom Audiences, LinkedIn introduced LinkedIn Ads, Instagram introduced video ads and story ads – each social platform has continued to evolve their ad options as their platform has grown and changed.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

OCTOBER 16, 2018

Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust. Both your company and the influencer have something of value to offer to your audience, and probably will for quite some time to come. The financial market meltdown in 2008 seemed like the final straw.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Refer to your audience as residents or citizens instead of users. Just like you need to become familiar with a new social media platform before launching a campaign on the platform, you need to understand how your audience is consuming the virtual world.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Brandwatch Marketing

OCTOBER 3, 2022

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience.

Tools 92

Tools Blogger Demographics Social Media 92

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. You need high engagement to retain an audience, and that’s where middle-of-the-funnel (MOFU) content comes in. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” Always keep your audience first. ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

readwrite

DECEMBER 3, 2007

billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% “The three major networks lost 6% of their audience to cable. Those events are catalysts for big ad buys and could help drive growth in the industry in 2008. A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7%

Spending 40

Spending Ads Cable Television marketing 40

PathFactory

MARCH 6, 2023

This change makes content more critical than ever before, for two reasons: 1) More than ever it’s about getting your audience to engage with your content. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. The activities are planned to attract a larger target audience to their conference. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

SEPTEMBER 21, 2021

20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. First, a moment of silence for the open rate.

Open Rate 129

Open Rate Email Marketing Planning Click Rate 129

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Jamin Spitzer , Global Director of Communication Insights, Microsoft.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Biznology

JANUARY 13, 2016

Start by understanding the culture and the medium, speaking the language of your audience and using angles that provoke conversation and response. Don’t just tell your audience to look at something; make it something they have to look at. He was a monthly columnist for BtoB magazine for seven years.

Social Media 80

Social Media Media BtoB Webinar Metrics 80