Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

DECEMBER 21, 2010

Email newsletter ads or sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Landing Page - A lead capture page on your website that is linked from an email to provide additional information directly related to products or services promoted in the email's call-to-action.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Hubspot

FEBRUARY 17, 2012

Email Sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28