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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. We are here to help. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. This helps them to know the actual benefit of content marketing.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

Which social media sites are most helpful for SEO? These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!)

SEO 20
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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. Thankful For PR 2.0 blogging and SEO).

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?