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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web.

ROI 100
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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Right Content in the Right Channel.