Kaon

JULY 22, 2020

This article was originally published on LinkedIn. I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! also offer reprints of our syndicated research.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Biznology

JANUARY 2, 2017

With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.” ” Well, I constantly joke that I am old, which this article seemingly marks as idiotic behavior. And I left that job in 2008, so I am even older now.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Zoominfo

AUGUST 3, 2022

Cutting budgets seems like a risk-averse move, but history shows that companies can make large gains in down markets if they continue to invest in marketing. During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

WriteSpark

DECEMBER 16, 2008

. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. I knew immediately that the platform offered something extraordinary. A true metaverse does not exist.

Rules 143

Rules Planning Work Management Advertising Agencies 143

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Outgrow

SEPTEMBER 8, 2022

Pierre Zarokian: Not selling my company 12 years ago. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. And “I Climber”, which is a social media company. Pierre Zarokian: Pass.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

chiefmartech

JULY 30, 2022

” To which software review site G2 responds in this article, “Hold my beer.” I personally see similarities between creators on consumer platforms and “makers” inside companies leveraging no-code tools. . “What is it about marketing that spawns so many software apps? of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. Recommend This Print This Article Email This Article. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Find People. Find Groups. Find Blogs.

Companies 100

Companies Work Management Advertorials RSS 100

Biznology

JUNE 19, 2019

It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks. adverse interaction between company policies and the public – like Starbuck’s situation) and ESG/Socio-Economic risks (MSA “transforms activism issues into business opportunities”).

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

B2B Marketing Directions

OCTOBER 1, 2022

Growing fears of an economic downturn have dominated the business media for the past several months, and these concerns have also spawned a boatload of articles and blog posts about how companies should manage marketing in a recession. This line of reasoning isn't new. This step is essential for two reasons.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

InsightSquared

MARCH 8, 2021

In an effort to continue to facilitate an inclusive environment, InsightSquared is using International Women’s Day to celebrate women in tech by opening up the floor to highlight some of the leaders at our company to find out what choosing to challenge means to them. Amy Noack – Field Enablement Director.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Launch Marketing

SEPTEMBER 2, 2020

These leads could be coming by means of a generic form on your website, a message from a company phone line or @info email. It’s not just you and your company that are positively impacted by a well-used CRM. In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Thanks to the internet, companies are far more connected to their prospects and customers. Yet, studies show that most companies only analyze roughly 12% of the data they have ( source ). The rise of big data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I had read an article in Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. I knew immediately that the platform offered something extraordinary. A true metaverse does not exist.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? And yet it did, despite leadership in industries like aviation, transportation, healthcare and energy.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. White hat SEOs work at companies, agencies or make a living from their own web projects.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Seismic

JULY 19, 2022

Deloitte recently published an article that claimed as much. Now companies are facing layoffs. Toby : Good talent will find a role regardless of the times, and I do think that good talent will find a job anywhere – companies are still hiring, just not at the same speed. The truth is that nobody knows for certain.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

Heinz Marketing

APRIL 27, 2020

Agile only works if all of the work is considered: Some companies use agile to prioritize a portion of their work, but that just means only a portion is being focused correctly. On the other side, compensation packages are materially lower (commensurate with executive comp reductions across many companies).

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Martech Advisor

DECEMBER 3, 2019

In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The answer is by telling stories. Create a S.T.A.R.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Conversica

DECEMBER 20, 2022

Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. I believe that most companies will complete their major expense adjustments by no later than Q1 2023. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession?

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

The Customer

JANUARY 28, 2021

“As we continue to see numerous high profile data breaches year after year, it is imperative that users understand how they both actively and passively provide personal data to companies,” said Mike VanSteenburg, cyber security analyst at Quanterion Solutions Incorporated. This article originally appeared on Quanterion.

Privacy 52

Privacy Work Management Privacy Policies Transparency 52

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

6sense

AUGUST 26, 2021

Agile only works if all of the work is considered: Some companies use agile to prioritize a portion of their work, but that just means only a portion is being focused correctly. On the other side, compensation packages are materially lower (commensurate with executive comp reductions across many companies).

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Analyzing that figure probably comes down to whether you are a glass half-empty or half-full kind of person.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Customer Experience Matrix

NOVEMBER 19, 2010

Despite past losses, the company is in a strong position to continue to compete aggressively. This is the first time I've seen published revenue figures for the company. The table below throws in a reasonable guess for 2008 as well. million for 2009 and "triple that" ($13.5 million) for 2010. million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Buyers want to establish a relationship with the company, and even the people in the company. Original article posted on MarketingDaily.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Parse.ly

FEBRUARY 24, 2021

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . Media companies are focusing more and more on marketing strategies and brand awareness while brands are operating with a higher focus on editorial content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . Media companies are focusing more and more on marketing strategies and brand awareness while brands are operating with a higher focus on editorial content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Buzz Marketing for Technology

JUNE 30, 2008

We publicly launched the Information Overload Research Group yesterday, thanks to Matt Richtels NYC article Lost in E-Mail, Tech Firms Face Self-Made Beast (which was originally titled Creators of E-Mail Monster Now Try to Tame It - not sure which one I like better). Posted by Deva on June 14, 2008 at 02:18 PM in Email , Web/Tech | Permalink.

Research 100

Research Digg RSS Startups 100

ClearVoice

NOVEMBER 22, 2020

If you are a new parent, and you know you have value to add to parenting companies or brands, find writers in similar life stages. One of the original — and most iconic — blogs out there, A Cup of Jo , has kept a strong readership since 2008. 5 well-written blogs writers should follow. A Cup of Jo.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105