Taming Your Brand Mascot « The Effective Marketer
The Effective Marketer
MAY 10, 2010
A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.
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