Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Currently, she works as the Chief Content Officer for MarketingProfs. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Bests, April 8, 2008 1:30 PM.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate?

SEO 20

SEO Best Practices PR PageRank 20

Convince & Convert

JULY 20, 2010

I've been asking co-workers for suggestions on books/articles about content strategy. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article! RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Delicious Count WordPress Plugin … for Tracking and Improving Blog Post Quality!

Blogspot 20

Blogspot Tips Tools Best Practices 20

Convince & Convert

JULY 21, 2010

Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? If your team uses social media at work, particularly for clients, you’ve got to have a policy. I found myself facing a room full of blank stares.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

WebMarketCentral

SEPTEMBER 14, 2009

DeskAway Somewhat similar to tools like Basecamp and Projjex , DeskAway is an online collaboration tool that supports ad hoc work teams by enabling them to manage and track projects, share large files, send secure messages and report on activities. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content. Looking forward to reading your white paper on this!

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

WebMarketCentral

SEPTEMBER 8, 2008

Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. Blogging Tactics for 2008 by Ask Enquiro Writing that "The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging.

RSS 20

RSS Blogger Best Practices Business 20

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. And to do everything we can so this never happens again.&#

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

FEBRUARY 15, 2010

Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always. You are becoming one of my favourite bloggers! It always puts a big smile on my face to see posts like these that talk about how email and social media work together. Isn't social media about 2-way communication? .'

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Buzz Marketing for Technology

JULY 22, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. February 28, 2008. -->. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. link] [link] Jack I think people are so busy in their work so they don't have enough time for social media and social media needs full time to spend on it.Time investment is really important for this…!!!

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. The most efficient way to do this today is online. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Online Marketing Institute

JANUARY 4, 2011

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. This kind of smoke and mirrors claims hurt the credibility and standing of the rest of us who work in field. The rise of [.] Original post by Jay Baer [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Working on campaigns for several clients and its been a slow haul, especially for a new brand. There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 17, 2010

Consider the Followers-Per-Tweet Equation [link] [link] webcopywriter Is Your Twitter Addiction Paying Off [link] [link] indiebusiness Good article – [link] Takeaway: Twitter is about interacting with people in pursuit of definable goals. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. After college, I worked in customer relations for a large electronics' company. link] Christopher Smith Great article. Sore spot with us PR types.) It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JANUARY 4, 2011

Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team posts at least once a day during the work week.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

MARCH 25, 2010

Or, you could just use Swix, the super slick new social media scoreboard that just works. A white label version for agency use is also in the works. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

OCTOBER 1, 2010

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 10, 2010

I asked the CEOs about how this is working in practice. I did not work on the Klout campaign. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. To keep the system from being gamed, it doesn’t work like that. Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I think first-time bloggers get enamored with the concept of “design.&#

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 14, 2010

No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. For non-profits, we are seeing a shift – not only are we working to find donors/members, they are finding us…through social media. Do you agree?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134