Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 21, 2010

Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? If your team uses social media at work, particularly for clients, you’ve got to have a policy. I found myself facing a room full of blank stares.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. BTW, this post is a working example of content curation. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog).

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? link] [link] Maria A.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. This kind of smoke and mirrors claims hurt the credibility and standing of the rest of us who work in field. The rise of [.] Original post by Jay Baer [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Has it made me a local expert in technology?

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 26, 2010

Here’s how it works: People come to PitchEngine to get the word out about something. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Consequently, I have two recommendations. First, never blow off a post.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. After college, I worked in customer relations for a large electronics' company. link] Christopher Smith Great article. It’s entirely possible she is a Mass Influencer. philsimonsystems Interesting post, Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. The most efficient way to do this today is online. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MARCH 25, 2010

Or, you could just use Swix, the super slick new social media scoreboard that just works. A white label version for agency use is also in the works. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

link] Sodapopgirl RT @jaybaer: What BP Can Learn from Umpire Jim Joyce [link] >>sorry works. link] Sodapopgirl RT @jaybaer: What BP Can Learn from Umpire Jim Joyce [link] >>sorry works. RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? And to do everything we can so this never happens again.&#

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

AUGUST 10, 2010

I asked the CEOs about how this is working in practice. I did not work on the Klout campaign. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. To keep the system from being gamed, it doesn’t work like that. Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 21, 2010

There is an interesting article about it. There is an interesting article about it. What I like most about this article is that it gets “big business&# to think about acting like they are small. What I like most about this article is that it gets “big business&# to think about acting like they are small.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MAY 26, 2010

Facebook fan pages are email newsletters 2.0 Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Growing Enough Voices Content Lessons Learned From 25 Popular Blog Posts Does Your Facebook Page Have a Pulse?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! You should be.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. I'm a fan of your work Jay.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. For non-profits, we are seeing a shift – not only are we working to find donors/members, they are finding us…through social media. Do you agree?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

The numbers and lists thing works. Despite the fact that I try to focus my work and my writing where possible on social media strategy and social integration issues, approximately 16 of my top 25 posts deal entirely or primarily with one or more social media tools and tactics. That would be interesting to see how similar each list is.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Buzz Marketing for Technology

JUNE 27, 2008

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. a highly effective blogger would â?¦. Network with other bloggers.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. (The I'm happy to have found it, keep up the good work!

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Buzz Marketing for Technology

JUNE 27, 2008

October 19th, 2005 by Steve Pavlina Email this article to a friend. While we might be stuck with diminshing returns by trying to optimize the time side alone, we may notice that working to optimize the value side is less limiting and more open-ended. Steve Pavlina. com Personal Development for Smart People TM.

Product 100

Product Blogger Terms and Conditions Copyright 100

Convince & Convert

APRIL 14, 2010

It seems to be working. I suspect it's working, otherwise they wouldn't bother. I suspect it's working, otherwise they wouldn't bother. Excellent article! Excellent article! Excellent article! Excellent article! Excellent article! Excellent article!

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Single Grain

JULY 26, 2019

Even if you have tried broken link building in the past and say it doesn’t work, you probably weren’t doing it correctly. Don’t worry, I’ll tell you why in this article. If you don’t have access to Ahrefs and are working on a shoestring budget, don’t lose hope! Build Backlinks – and Website Traffic – with Blogger Outreach.

Link Building 105

Link Building SEO Ad Building Budget Programs 105

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I work almost entirely with agencies. Knowing what is possible and what works in certain situations goes a long way.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121