The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

JUNE 27, 2011

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. 10 Things River Pools and Spas Did Right While Blogging.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Exo B2B

MARCH 16, 2017

And one of them, Lee Odden , a bona fide Marketing star, has done an excellent job defining the subject with an absolutely must-read blog post. Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Categorizing them, is another.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Hubspot

AUGUST 26, 2014

Once upon a time, you wrote an article. After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Most of the people that see your article won’t read the whole thing. The bad news: People don’t read your whole blog post. It was a good one. Hypocrites!

CPL 28

CPL Cost per Lead SIC Correlation 28

Hubspot

APRIL 10, 2019

Here’s an example of Schema Markup language (which is good for SEO) pulled from my latest article on branding. type" : "Article", "name" : "The Ultimate Guide to Branding in 2019". type" : "Organization", "name" : "HubSpot". <meta property=”og:site_name” content=”HubSpot”. <meta context" : "[link]. author" : {.

Organization 78

Organization Marketing Websites Optimization SERP 78

Industrial Marketing Today

JANUARY 14, 2011

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. For more, visit Indium’s blogs and their YouTube channel.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice. This is where content marketing comes into play.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. I was absurdly under qualified to work at HubSpot. Alec Biedrzycki.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

FEBRUARY 12, 2018

One of the bits of advice we hear most from sales pros and entrepreneurs on the Sales Blog is, “ You’ve got to be reading.” Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. the 2008 meltdown). The New Rules of Work.

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85

Hubspot

APRIL 1, 2016

You might be thinking, but Wikipedia articles are already concise. For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. And they are. million in 2010.

Training 28

Training Wikipedia Creativity Marketing Automation Services 28

Online Marketing Institute

MARCH 13, 2011

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. “How do you leverage otherwise anonymous traffic? But Longo says that Demandbase does a better job of integrating relevant data. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Velocity Partners

DECEMBER 10, 2018

Jay has left behind more great jobs than most of us will ever fantasize about—at places like Google, Hubspot and NextView ventures. When I finished it, I clapped on the bus, then shot him an email asking for an interview for this blog. ” insights. He said, “F**k off, Kessler, I’m busy.”

Practices 63

Practices Best Practices Marketing Proposals Trigger Marketing 63

Hubspot

APRIL 30, 2015

At HubSpot, we fire our best employees. (No, Take it from HubSpot's VP of Sales, Pete Caputa. "In In 2008, one of our sales reps came to me with an idea that he believed could revolutionize HubSpot," explained HubSpot CEO, Brian Halligan in an interview with Inc. "In 7 Things Your Boss Loves to See You Doing.

Promotion 28

Promotion Impressions Allocation Peer-to-peer 28

Hubspot

JUNE 3, 2013

In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. Full disclosure: Back in 2008 I too became the subject of Musk’s ire because of an article I wrote in Newsweek that said Tesla was "losing its juice."

Press 28

Press Best Practices PR Work Management 28

Hubspot

JUNE 28, 2010

I’m not just reading their well-polished blog-post length diatribes, I’m reading candid thoughts. Back in 2008 a New York Times article called this phenomenon “ambient awareness.” Connect with HubSpot : Free Webinar: Science of Facebook Marketing. Want to learn how your customers use Facebook?

Facebook 28

Facebook Aggregators Webinar Metrics Social Media 28

Hubspot

NOVEMBER 22, 2016

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. That's why SEL published the in depth article, “ What Is Google PageRank? ” -- very few people understood it. The first eight years only listed 25 updates of note, whereas the latter had 115.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 12, 2010

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. On both, to varying degrees, I share articles about issues I am involved in, or I think merit passing along to my constituents/followers. Connect with HubSpot : Free Download: Inbound Marketing Kit.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Hubspot

AUGUST 26, 2010

The first public mention of the service I can find is on Evan William's blog late on July 13th , but you can see that even on the 12th there was a mini-boom in registrations. It looks like a service that users loved and shared with their friends, instead of one where traffic is driven by high-profile articles and hype.

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Hubspot

DECEMBER 30, 2011

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Previously, the service started as a blog comment search engine. Blog - Blog is a word that was created from two words: “web log.”

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Previously the service started as a blog comment search engine. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 1, 2014

Now -- to be sure -- this is a heavily debated subject, especially when we hone in on direct-to-consumer pharmaceutical marketing (which will be the main focus of this article). That''s not for me (or this article) to say. Journalist Samuel Hopkins Adams wrote the series (comprised of 11 articles) for Collier''s Weekly in 1905.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Convince & Convert

JUNE 10, 2012

But, the companion to true social CRM may be social marketing automation , as predicted by Jeremiah Owyang in a recent article on TechCrunch. Census 2008 Number of Companies by Employee Count. companies) small business market. Mid-Market Social CRM and the Goldilocks Syndrome. The mid-market is tougher sledding, and is often ignored.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Happy anniversary, dear martech readers.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Hubspot

JANUARY 2, 2017

You see, visual elements are just as important as the words on a web page or blog post. Different uses of each font were evaluated in the survey, such as emails, letters, spreadsheets, web pages, headlines, and news articles. 10% of blogs use (Sans serif) for header text. 10% of blogs use (Sans serif) for header text.

Landing Pages 78

Landing Pages Customer Surveys Internet Marketing Fulfillment 78

Convince & Convert

MAY 10, 2012

I actually wrote a blog post about it. Jay : Did you write blog posts while they were there? Actually, there are a lot of comments on my blog post about people saying, “Oh, no. Jay : Yeah, and I don’t have enough Pinterest traffic on my blog, although we have a Pinterest account, of course. Pinterest 101.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. 51% of active Twitter users follow companies, brands or products on social networks.

Twitter 100

Twitter Stats Tools Tips 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . 30 Women Shaping B2B Tech Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

AUGUST 16, 2015

This post originally appeared on HubSpot's Agency Post. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. The ambassadors report on our discussions on blogs, create picture galleries and have further discussions with their local Lego group members.". 2008: CUUSO's Idea Crowdsourcing.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. Question-based articles like “Why” or “What” posts and infographics get 25.8% Blogging Wizard ). Let’s begin! Adam Connel ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Online Marketing Institute

JUNE 30, 2009

The article Give Them the B2B Content They Want tells you how to give your online visitors just that. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place? One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Un-clog your blog.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 5, 2018

2008 : Brands start to realize the importance of having an online presence for their potential customers. Today, sponsored content refers more to native ads and blog or article content subsidized by brands. Have you ever read a Buzzfeed article that heavily referenced or recommended a certain product or service?

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Webbiquity

JANUARY 17, 2011

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100