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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

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How to Survive the Next Google Algorithm Update

seo.co

It means that your website is optimized and you employed SEO best practices for your content. Some people might have the best intentions, but they jump the gun in their haste to reveal the scoop. So, we can only base our knowledge back in 2008 when Google claimed that its servers processed 20 petabytes daily.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Which metrics are most important for measuring PPC success? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Brian Carter notes both of those points and explains three other common PPC testing mistakes.

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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. PPC Best Practices.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? and "Apply Your PPC Intelligence to SEO." As a PPC tactic, it tends to have a high cost but also a high value per conversion.