The Lead Agency

AUGUST 6, 2018

Email marketing remains one of the most effective B2B marketing methods. According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. Why Email Marketing? A/B test your email marketing campaigns to improve them.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Contently

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” However, ad spend is down , particularly in consumer and B2B tech. Audit your content.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Kaon

JULY 22, 2020

This article was originally published on LinkedIn. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. This is not the same crisis as the banking crisis from 2008; the only way out of this pandemic crisis is investing in transforming our way of working.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). .

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

TaylorMadeIn KEW

OCTOBER 29, 2017

That must mean we’ll soon be starting to see a trickle of what becomes a new year’s flood of marketing ‘top trends’ and ‘predictions’ for 2018, with the focus typically on an assortment of new tools, tactics and/or technology that every B2B marketer simply must have for the coming year. B2B MARKETING MYOPIA.

Tools 67

Tools B2B B2B Thought Leadership Planning 67

B2B Marketing Directions

JANUARY 14, 2023

For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs. A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. On both customer retention and new customer acquisition.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

KoMarketing Associates

JANUARY 2, 2014

Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. In late 2008, Google announced the release of their crawl error report in Webmaster Tools.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. In late 2008, Google announced the release of their crawl error report in Webmaster Tools.

Link Building 120

Link Building Tactics Ad Building B2B 120

chiefmartech

JULY 30, 2022

” To which software review site G2 responds in this article, “Hold my beer.” It’s fair to say that’s a different kettle of fish than B2B software, such as martech. In other words, that 103,528 number is a lower bound of the B2B software product universe. Well, at least today. of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

B2B Marketing Traction

MARCH 19, 2010

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. However, the best answer to the question, “What is the best day to send B2B marketing emails?”

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Directions

FEBRUARY 26, 2023

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

B2B Marketing Directions

OCTOBER 1, 2022

B2B marketers have faced a parade of unprecedented challenges since COVID-19 reared its head in early 2020, and it now appears that 2023 will bring a new round of challenges. Many of the recently published articles have emphasized the importance of continuing to market and advertise during a recession.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Proteus B2B Marketing

DECEMBER 19, 2008

Articles and blog postings on B2B search marketing are often hard to find. Tags: B2B Search Marketing b2b search engine marketing b2b seo. At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. I chose 30 of [.].

Search Marketing 48

Search Marketing B2B Marketing B2B Search Engine Marketing 48

Sage Marketing

APRIL 12, 2023

Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites? Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008. Like learning but short on time? Source: [link] 10.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites? Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008. Like learning but short on time? Source: [link] 10.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. First, a moment of silence for the open rate. Start the change today.

Open Rate 133

Open Rate Email Marketing Planning Click Rate 133

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Email this to a friend? What’s your Social Media diet?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

Biznology

JANUARY 13, 2016

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Martech Advisor

DECEMBER 3, 2019

In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The answer is by telling stories. Create a S.T.A.R.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Original article posted on MarketingDaily. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? AI-powered Conversation Automation is spreading to both B2B & B2C industries. Conversica’s Revenue Digital Assistants augment revenue teams, mainly focusing on B2B use cases (e.g. P.S. No, I didn’t use an AI to write this article.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Industrial Marketing Today

APRIL 30, 2010

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets. Who has more “Rs&# to add to the list?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. B2B and B2B brands alike assert that greater personalisation drives better ROI.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. What is the “B2B Twitterer of The Year&# award? 10 B2B Twitterer of The Year Tips For Success. First a little Background.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Parse.ly

FEBRUARY 24, 2021

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . Analytics to understand which sources of traffic, which articles, and which topics are converting readers to take those bottom-of-funnel revenue actions.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . Analytics to understand which sources of traffic, which articles, and which topics are converting readers to take those bottom-of-funnel revenue actions. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

EMagine B2B Blog

MARCH 1, 2019

Voice search has grown 35x since 2008 and it is predicted that by 2020, 50% of all searches will be voice searches. Structured data implementation of this schema would apply to voice search content only and it would not relate to an entire article or web page. Voice search is here and it is growing each day.

SEO 59

SEO Dwell SERP Paid Search Agency 59