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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Here is a real-life illustration from content marketing, which I mentioned at the top of this article: Content marketers (hero) are discovering the world of AI-generated content (journey). Every article, podcast episode, or web page should connect back to and reflect it. Here are a few examples: Point-of-view articles.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. How to Find a.

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MarTech’s event marketing experts to follow

Martech

followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

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The Great Reset

Biznology

Publisher’s Note: This article is being published posthumously. The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. Just two days after signing his contract to join our team as Executive Editor, Haydn wrote to me about his vision for Biznology.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” What are your most popular articles and have any shifted since the beginning of this downturn?

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. Around 2008, online retailers started getting creative and Amazon was leading the charge. Check out these articles: How to Set-Up and Optimize an Ecommerce Conversion Funnel to Drive Sales.

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

This article was originally published on LinkedIn. This is not the same crisis as the banking crisis from 2008; the only way out of this pandemic crisis is investing in transforming our way of working. By Thomas Scheerder. Sales Director, Kaon Interactive Europe. I love this expression, and I live by it!