Anything Goes Marketing

SEPTEMBER 28, 2008

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " hp.com/campaigns/2008/events/poweritdown/index.php ?link=2. You can use this information for future campaigns. Well it is.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

OCTOBER 30, 2007

for every dollar spent in 2008. PS: Here's a related article over on ClickZ called: Why E-Mail ROI Is So Amazing Tags: DMA , email ROI , marketing metrics. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent on it so there is a downward trend here. Happy marketing!

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

JANUARY 27, 2008

How to Target the "Inactives" in Your Database Wendy Roth explains in her article 6 tips to win back inactive subscribers suggests targeting those people that have not responded to your emails in the last 6 months. I think that there are some interesting articles that may be interested in."

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100