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Customer Experience Matrix

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

Demand Generation 120
Demand Generation Digital Asset Management Demand Marketing Management 120
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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120
Enterprise Management Features Marketing Management Marketing Automation Services 120
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