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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com.

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

Do you think Salesforce.com and Oracle spent more than 1.5 Census 2008 Number of Companies by Employee Count. Roll Your Own Social CRM with Argyle Social API. Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. Are you ready?

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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Connections for standard sources such as Salesforce.com are very simple since they’re prebuilt: users just enter their log-in credentials and the system does the rest.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

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B2B Marketing ROI

Online Marketing Institute

Written by Adam Blitzer January 24, 2009 at 3:18 am Posted in SEO , Web Analytics Tagged with page rank , SEO Marketing in the Cloud is Doing Just Fine with 2 comments Quite a big deal was made recently about salesforce.com’s 38 minute outage last week.