chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Customer Experience Matrix

JUNE 10, 2009

API for real-time updates of in-memory data. Revenue for 2008 was $120 million and had risen 50% from the previous year. The product has finally attracted attention from analyst firms like Gartner and Aberdeen and is very well rated in Nigel Pendse’s latest BI Survey.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . Behavioral Targeting Drives Opens, Clicks, and Engagement.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). According to Gartner, reasons for the descent range from unrealistic expectations to vendor hype. What was it about? Please bring it on.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40