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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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Get More Email Opens and Clicks Using Behavioral Targeting

Adobe Experience Cloud Blog

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . How many pages did she view while there?

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks.

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. We're moving towards an API-centric world, so data integration platforms will have an interesting part to play in all of this. . Sonja Jacob.

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. We’re moving towards an API-centric world, so data integration platforms will have an interesting part to play in all of this. Sonja Jacob.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

And the fact that Forrester Research projects social media spend in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

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