Customer Experience Matrix

NOVEMBER 21, 2014

Sailthru stores data in MongoDB, a “No SQL” database that can handle nearly any data type and can easily add new “fields” (not really the correct term) without formally defining them in advance. This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. data store.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. The company is planning an API to let clients export data directly.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. The lead record allows only four user-defined fields. True Influence was released in late 2008 and currently has about fifteen clients.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

APRIL 16, 2009

Instead, Lyza uses a columnar structure with indexes on non-numeric fields. This particular set had lots of blanks and Y/N fields. On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. This means it’s not bound by the workstation’s memory limits.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

Customer Experience Matrix

NOVEMBER 15, 2012

Still, the interest among my own clients has been enough to spur a fresh look at the vendors in this field. Connections to touchpoints are typically through Web Services calls; connections to other sources are usually made through API calls and SQL queries. Maybe each of these plays a role.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120