Customer Experience Matrix

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. Web pages can be personalized by displaying contents selected by the recommendation engine. Sailthru was founded in 2008.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. A proper API for bi-directional integration with any CRM system is under development. A dashboard lets users pick widgets to display selected information. Reporting is a particular strength.

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A Framework for Real Time Decision Management: How SAS RTDM Fits In

Customer Experience Matrix

Connections to touchpoints are typically through Web Services calls; connections to other sources are usually made through API calls and SQL queries. The results are usually displayed in a slot on a Web page or call center screen, although they could also be presented in an email, mobile device, or other channel.

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Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. Intriguingly, Lyza can also display the lineage of a table or chart value. This happened when I was working with small files as well as the large ones.

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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Most current youcalc applications display a single chart from a single data source, such as “Time-Day Distribution for Google Analyzer”. There are two different whiteboards, one to show the actual application and another to display the flows used to construct each object. date range) and metrics (e.g.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.