Customer Experience Matrix

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

Demand generation systems are in that second stage. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. These are not yet standard features on most demand generation products.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly. Reporting is a particular strength.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Customer data can be loaded via API posts or self-service file uploads. These can be executed in batch or triggered by events posted to the system API in real time.

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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Although this is possible with prebuilt applications at other on-demand analytics vendors, youcalc has made it more central to their business model. date range) and metrics (e.g.

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Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. PivotLink , Birst and LucidEra are on-demand systems that are highly scalable, although their visualization is less sophisticated. I'm certainly not ready to say Lyza doesn't have them.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. LeadLife was established in 2006 and released its first version in September 2008.

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QlikView 9.0 Reaches for Broader Business Intelligence Market

Customer Experience Matrix

Advantages including avoiding the wait for new hardware, no need to physically install a server, and the ability to meet peak demands without making a fixed investment. - API for real-time updates of in-memory data. Revenue for 2008 was $120 million and had risen 50% from the previous year.