Customer Experience Matrix

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). I guess I should send them a t-shirt or something.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. There are no standard integrations for marketing automation or CRM. Sailthru was founded in 2008. data access.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Customer data can be loaded via API posts or self-service file uploads. These can be executed in batch or triggered by events posted to the system API in real time.

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.