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Get More Email Opens and Clicks Using Behavioral Targeting

Adobe Experience Cloud Blog

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . How many pages did she view while there?

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. So it's a challenge to balance what a client wants with what's necessary to deliver my best quality work. 30 Women Shaping B2B Tech Marketing. .

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Gigya offers a best practices guide on increasing registrations using Social Sign On technology (PDF).

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. So it’s a challenge to balance what a client wants with what’s necessary to deliver my best quality work. Sonja Jacob. Nandini Jammi.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

And the fact that Forrester Research projects social media spend in the U.S. Tools are great, but understanding the (evolving) best practices in marketing to consumers is an essential part of integrated marketing strategies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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