| | | Customer Experience Matrix | |  2008 + API | 10 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JUNE 10, 2009 QlikView 9.0 Reaches for Broader Business Intelligence Market API for real-time updates of in-memory data. Revenue for 2008 was $120 million and had risen 50% from the previous year. QlikTech released version 9 of its QlikView business intelligence software today. The product has been in public beta for several months, so the general features are well known to people who care about such things. Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry. Of course, they still have to purchase a QlikView license.) | CUSTOMER EXPERIENCE MATRIX NOVEMBER 15, 2012  A Framework for Real Time Decision Management: How SAS RTDM Fits In Connections to touchpoints are typically through Web Services calls; connections to other sources are usually made through API calls and SQL queries. RTDM has been around in some form since 2008, although the tight integration with SAS Marketing Automation is more recent. I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. | | | | | |
| CUSTOMER EXPERIENCE MATRIX MARCH 22, 2010 ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Customer data can be loaded via API posts or self-service file uploads. These can be executed in batch or triggered by events posted to the system API in real time. Campaign outputs can include dynamically-customized content for direct mail, email, and mobile (SMS) messages, as well as messages sent to CRM systems via an API. The main advantage is tight integration of database build, campaign management and message delivery. options. | CUSTOMER EXPERIENCE MATRIX JANUARY 31, 2008 QlikView Scripts Are Powerful, Not Sexy With QlikView scripts, I use a statement like: Set Variable1 = ‘123’; With VBScript using the QlikView API, I need something like: set v = ActiveDocument.GetVariable("Variable1") v.SetContent "123",true That the first option is considerably easier may not be an especially brilliant insight. I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. | CUSTOMER EXPERIENCE MATRIX JUNE 18, 2008 Market2Lead Offers Enterprise-Strength Demand Generation System Instead, it provides an API that lets users set up their emails with Market2Lead and then have them sent by external email specialists like Responsys and Exact Target. Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But while many demand generation vendors simplify these features so marketers can run them for themselves, Market2Lead offers no such compromises. This is not to say that Market2Lead is especially hard to use. | CUSTOMER EXPERIENCE MATRIX DECEMBER 3, 2008 Pardot Offers Refined Demand Generation at a Small Business Price My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing. While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). Back to Pardot. | | | | | | | |
| - True Influence Opens a Window into Future Demand Generation
But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database. True Influence was released in late 2008 and currently has about fifteen clients. People develop new products because they feel they can offer something existing products do not. Demand generation systems are in that second stage. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 16, 2009  Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT
On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. Add in the 64-bit capability, an API to call Lyza from other systems, and some other tricks the company isn’t ready to discuss in public, and there’s potential here to be much more than a productivity tool for analysts. Long-time readers of this blog know that I have a deep fondness for QlikView as a tool that lets business analysts do work that would otherwise require IT support. But quite a few other systems offer at least one of these.* MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 14, 2009 LeadLife Mixes Advanced and Simple Features
It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. LeadLife was established in 2006 and released its first version in September 2008. Consider LeadLife. My point exactly. MORE >> - Youcalc: On-Demand Analytics Without Stored Data
through their APIs, which often limit the number of records that can be pulled at once. Youcalc was launched in its current form at the end of 2008, although the company has been working on its core technologies since 2003. Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Unlike its competitors, youcalc it reads data directly from other Software-as-a-Service systems rather than loading it into its own database. This saves money and simplifies installation but has some drawbacks too. MORE >>
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