Can a social media strategy boost your lead generation efforts?
B2B Lead Generation Blog
DECEMBER 16, 2008
The social media listening market is maturing
AUGUST 29, 2012
WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.
Understanding Your LinkedIn Company Page Analytics [VIDEO]
AUGUST 28, 2015
Most people know LinkedIn as the premier social network dedicated to business. One of its key evolution points was the launch of Company Profile Pages in March of 2008. version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction. Since then, there have been many enhancements.
3 Beer Brands Brewing Great Social Media Campaigns
JUNE 6, 2016
Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Or you can brew up a social media campaign with a flavor that’s as unique as your beer. Brands Featured social media
New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
Blue Focus Marketing
AUGUST 17, 2012
In a saturated media environment, voices of moderation aren’t always the loudest, but they’re quite often the most important. While parties in previous elections in 2004 and 2008 began to use social media and the Internet at large to energize their bases, this year’s election cycle has seen an unprecedented expansion in that process. How Do the Websites Work? Normal. 0.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza!
The Stratification of Social Media Listening
SEPTEMBER 16, 2013
Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. I’ve been in this business for the last five years and I’ve seen a lot of changes. Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Five years ago, social media listening was all about crisis management–and Radian6. Image via CrunchBase. Radian6 analyzed the data.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Comments are a primary form of two-way communication on the social web. link] ). V.
Analytics CEO makes a passionate case against marketing attribution
OCTOBER 30, 2016
Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). This means cross-device and cross-media integration at a user level are imperative if attribution is to work. Social trends run counter to a single identity. BLACK HOLE.
Bean counters and Innovators: Facing off on social media ROI
NOVEMBER 23, 2011
Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized. In the end, that will accelerate corporate adoption of social media much faster.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.
Top Social Media Measurement and Tracking Tools
JULY 31, 2012
); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Insert Media Brokers.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
The Un-Tapped Value of Employee Social Capital
grow - Practical Marketing Solutions
OCTOBER 23, 2014
Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Social capital (really not an oxymoron!) is a critical fuel for corporate knowledge sharing, innovation and growth. Why should you care?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. kishau.
Six Expert Guides to Measuring Content Marketing Results
NOVEMBER 10, 2015
Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Like the social media ROI debate , content marketing pundits and practitioners differ on the practicality of measuring the ROI of their efforts. ” Content Marketing Web Analytics Aaron Agius content marketing ROI content marketing value Derek Edmond Kieran Flanagan marketing measurement Michael Brenner Michael Estrin Rob Petersen Seth GodinImage credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured?
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
With blogs, websites, videos, social media and a host of other options available as promotional avenues, the prospect of beginning the actual marketing part of content marketing can seem…daunting to say the least. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Social media can be a hard beast to tame.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. Not to mention the ever-growing importance of social strategy. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010.
Shareaholic Becomes a (Top Notch) Content Curator
NOVEMBER 8, 2012
Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Social Media Marketing. ” The company’s products include tools for browsers, websites (including WordPress plugins ), analytics and developers. With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer.
50 Things We Learnt About Content Marketing This Year
DECEMBER 21, 2015
Buffer lost 50% of their social traffic this year despite being one of the top performing sites. Social shares do NOT build links. Images have a significant impact on social networks and in web articles. The growth of Facebook continues to shape social sharing and website traffic. B2B Content Marketing social analyticsAt BuzzSumo we love research and data.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
One noteworthy piece of advice: the best content marketers “market their marketing” though social channel, promotional tactics, collaboration with other internal teams, and tapping into “paid media such as Outbrain , Disqus , Taboola , and other types of promotional services.” Image credit: i-SCOOP. What are the key elements of a successful business blog?
Best of 2008 (So Far) - SEO Guidance, Part 3
NOVEMBER 3, 2008
Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. When is including a meta description tag important (and when isn't it)? How can you optimize SEO benefits from internal link building?
Best of 2008 (So Far) - Search Engine Marketing, Part 2
OCTOBER 13, 2008
What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website?
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Companies Believe Social Media Can Increase Revenue!
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Are Comments the Next Social Layer? Social Tagging
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Looking for ideas on how your company could expand its use of social media? Social Tagging
Best of 2008 (So Far) - SEO Guidance, Part 2
AUGUST 1, 2008
So here are several more of the best SEO-related pieces from 2008 thus far. Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Social Tagging How can you create effective online video content on a budget? Web 2.0
Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
OCTOBER 1, 2012
When a study hinted that Google Plus had weak engagement back in May of 2012, despite the fact that Google Plus had recently crossed the 100 million user mark , the media already started calling G+ a Ghost Town. Guy explains how to get started, create an “enchanting” profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.
The Book: Digital Body Language
Digital Body Language
DECEMBER 31, 2008
Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react.
Web 2.0 Expo â€“ cool stuff seen on the floor of the show
Buzz Marketing for Technology
SEPTEMBER 23, 2008
They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0
10 Tips For Twitter Success From A B2B Twitterer Of The Year
B2B Marketing Insider
FEBRUARY 3, 2011
Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships. When I asked him about the genesis of the idea, he sent me this blog post describing the B2B Twitterer of the Year founding moment where he announces the 2008 winner United Linen aka @UnitedLinen. Social Media #B2BChatWhat else?
Best Social Media Stats and Market Research of 2009
MARCH 31, 2010
Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Which industry segments are most actively discussed in social media? Who’s really using which social media networks?
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. This table says why by Social Media Today.
B2B Marketing Confidential: How Web 2.0 will Change Analytics.
B2B Marketing Confidential
DECEMBER 5, 2008
Friday, December 05, 2008 How Web 2.0 will Change Analytics -- Part 1 By Tim Furey, CEO MarketBridge Many of the posts on this blog focus on the types of analytics companies can use to generate customer insight from data. But an interesting trend I am seeing is how companies are procurring the software and services needed to deliver rich predictive analytics. Great.
6 Really Simple Marketing Metrics for your Execs
Digital Body Language
DECEMBER 11, 2008
They will push for better nurturing of leads, more investment in social media to generate market awareness, more lead scoring, and better coordination with sales on which leads to hand off, and when. Tags: marketing analytics marketing dashboards inbound marketing Eloqua demand generation We've all seen a similar cycle. if you ask a marketing exec in a B2B company what metrics they'd want, it ends up in a complex description of ROI, funnel velocity, or influence measurement. Great goals, for sure, but not exactly quick wins. So why these metrics?