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B2B LEAD GENERATION BLOG
DECEMBER 16, 2008
Can a social media strategy boost your lead generation efforts?
started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? He uses Google Analytics to track website traffic by copying and pasting Javascript code into the blog page header and then every page on his site is tracked. came across a blog this weekend that reinforced my thoughts. Promoted new blog posts and upcoming webinars.
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BIZNOLOGY
NOVEMBER 23, 2011
Bean counters and Innovators: Facing off on social media ROI
Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized. In the end, that will accelerate corporate adoption of social media much faster.
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BIZNOLOGY
AUGUST 29, 2012
The social media listening market is maturing
WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring.
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LEAD VIEWS
DECEMBER 21, 2010
B2B Social Media Marketing –Is it relevant?
As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. Social media marketing has three important aspects. Wonder why?
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DIGITAL BODY LANGUAGE
DECEMBER 31, 2008
The Book: Digital Body Language
Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react.
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WEBBIQUITY
FEBRUARY 7, 2012
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.
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