I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. The product itself was launched only in 2008 and currently has about a dozen customers. Since the company is still seeking to establish itself, pricing is, in their words, “very aggressive”. The most obvious is that “real time analytics” and “real time interaction management” are increasingly prominent topics among marketers. Other vendors in this space apparently use more proprietary approaches. MORE >>

It was, however, on the top 100 buzzwords list for 2008.  It seems like just about every month, they offer up discounts and coupons for their cardholders that are leaps and bounds above the already reduced pricing in the store.  Macy’s wins in that the in-store card use is way up, and they can gather more analytics on their customers to deliver better campaigns, and the Macy’s customer feels like they are getting special treatment with the larger discounts for the continued patronage and a simple swipe of the card. Wendy Boyce. What exactly is relationship marketing ?  MORE >>

The multiple IBM is paying for Unica is very encouraging (IBM is  offering $21 a share to Unica shareholders, more than double the share’s closing price on Thursday last week, on the Nasdaq Stock market and the highest level the stock has ever seen). Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers. MORE >>

From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. Continue Reading Analytics: Still Looking For A Home Nov 22 2010 While the application of analytics and data-driven decision making continues to make inroads within a large number of organizations and enterprises, the concept often faces a number of hurdles once it gets there. The iPad. MORE >>

Webinar: Launching your first email campaign and viewing analytics September 13th, 2010 by Cindy Ryan Live Webinar: Thursday September 16th, 2010 11am PDT/2pm EDT Join us for the launch of our new webinar series “Light the Fuse.&# First on the agenda: Launching your first email campaign and viewing analytics How will this help grow my business? This series is intended to provide you, the LoopFuse user, valuable tips and tricks on how to use LoopFuse to grow your business. Email marketing is an effective way to nurture your existing database of prospects. Get FUSED! MORE >>