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Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity. Quantivo is part of this latest technical flowering.

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

“Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. Although often seen as an expensive use of high-priced practitioners’ time, the greater credibility obtained when the firm’s own people do the training results in much higher acceptance and subsequent application of the training. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Managing. Client Relations. Strategy.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Why do we need prices on B2B websites? There is no secrecy.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. Pricing was originally based on the number of leads but is currently being revised, with no new details available. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict Today, I simply add them to my list and try to understand what makes them different.

Smart Marketing: Small Business Marketing Lessons: Learning something from Gas Prices

Smart Marketing

How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. But now, a price advance is just a mouse click away.

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illuminate Systems' iLuminate May Be the Most Flexible Analytical Database Ever

Customer Experience Matrix

launch of his company’s iLuminate analytical database. The system avoids some of the pitfalls that sometimes trap analytical databases: load times are comparable to load times for comparable relational databases (once you include time for indexing, etc.); This final point is particularly important, because many past analytical systems were not SQL-compatible. The new crop of analytical database vendors has learned this lesson: nearly all of the new analytical systems are SQL-accessible. OK, I freely admit I’m fascinated by offbeat database engines. You decide.)

Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

B2B Marketing Confidential: How Web 2.0 will Change Analytics.

B2B Marketing Confidential

Friday, December 05, 2008 How Web 2.0 will Change Analytics -- Part 1 By Tim Furey, CEO MarketBridge Many of the posts on this blog focus on the types of analytics companies can use to generate customer insight from data. But an interesting trend I am seeing is how companies are procurring the software and services needed to deliver rich predictive analytics. Great.

ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

This gap is partly filled by analytical technologies such as columnar systems and database appliances, which can give good performance without schemas tailored for each task. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A 30-day trial version of this costs $49.) Tags: software usability measurement business intelligence software analytical database analysis systems See, for example, this post , which has the virtue of pretty graphics.) This will allow much larger implementations.

Bah, Humbug: Let's Not Forget the True Meaning of On-Demand

Customer Experience Matrix

Pricing would only need to cover overhead, marketing and customer support. Tags: predictive modeling analytics tools on-demand software I was skeptical the other day about the significance of on-demand business intelligence. still am. But I’ve also been thinking about the related notion of on-demand predictive modeling. True on-demand modeling – which to me means the client sends a pile of data and gets back a scored customer or prospect list – faces the same obstacle as on-demand BI: the need for careful data preparation. Call it the Sorcerer’s Apprentice effect.

QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

Their fate was essentially to be overwhelmed by Microsoft Access and SQL Server, which made reasonably priced SQL databases available to end-users and data centers. Tags: qlikview dashboards database technology analytics tools qliktech business intelligence analysis systems I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system.

Fitting QlikTech into the Business Intelligence Universe

Customer Experience Matrix

So even though cheaper is better and prices do vary widely, price shouldn’t be the determining factor unless all else is truly equal. Tags: qlikview dashboards analytics tools qliktech software selection analysis systems vendor evaluation I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. This encompasses everything from standard operational reports to dashboards to advanced data analysis. But I digress. Sorry.)

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

such as Google Analytics). Links 3-08-08 to 3-25-08 | effectivedesign.org on 26 Mar 2008 at 3:39 am. [.] 50 Habits of a Highly Effective Blogger » EdithYeung.com [.]. ThatsBlog.com » Blog Archive » Blog Carnival: Blogging: Fifth Edition on 20 May 2008 at 2:57 pm. [.] June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Copyright © 2008 Edith Yeung.com Dream Think Act. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives.

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. In fact, Marketo pricing is about as simple as it gets: a straight monthly fee ranging from $1,500 to $10,000 depending on the number of leads, page views and email contacts. As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo.

Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

This is the fundamental reason I spend so much time on database technology (to manage all that data), analytics (to make sense of it) and marketing automation (to do something useful with it). The price seems reasonable, given the productivity benefits that Denodo should provide: $27,000 to $150,000 per CPU based on the number of data sources and other application details. Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”.

For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

But trigger events can also be as basic as an abandoned shopping cart or search for information on pricing. What’s important is not that sophisticated analytics can uncover subtle relationships, but that access to detailed data exposes behavior which was previously hidden. I was in the middle of writing last week’s post , on marketing systems that react to customers’ Web behavior, when I got a phone call from a friend at a marketing services agency who excitedly described his firm’s success with exactly such programs. But this simple condition is not always met.

Alterian Branches Out

Customer Experience Matrix

But apparently that is a price they are willing to pay for growth. But systems integrators, like in-house IT departments, are not always terribly price-conscious and are very concerned about the number of technologies they must support. Mapped against my five major marketing automation capabilities of planning, project management, content management, execution and analytics, Alterian provides fairly complete coverage. Similarly, it relies on integration with Omniture for Web analytics. These include 10 of the top 12 MSPs in the U.S. and 12 of the top 15 in the U.K.

A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

pioneering companies are Arthur Anderson, Dell Computer, EDS, IBM, GM, and Price Waterhouse. solutions, various computer analytical tools and business analysis models. -->. Search entire site. Publications. Effective Practices. Conferences. -->.  . Publications - Journal: JALN - Vol5:2. About Sloan-C. Sloan-C Catalog. Effective Practices. Consulting. Publications. Journal: JALN. Survey Reports. Sloan-C View. Workshop Pubs. Books. ALN Magazine. Free Downloads. Workshops. Conferences. Resources. Search. Vendor Corner. JobLine. register/help. User Name: Password: Login. -->.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Mongo is also fast and scalable and good for analytical processing in general. pricing and company background. Sailthru was founded in 2008. Pricing is based on the number of active profiles and (unlike many personalization products) does not increase as clients support more channels. Prices begin around $30,000 per year. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru is a good example. customer profiles.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Invest in IT architecture purpose-built for real-time processing and decision-making: distributed storage and processing, scalable analytical tools, and visual dashboards.

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B2B Marketing Confidential: Creative Destruction of the Demand.

B2B Marketing Confidential

Saturday, December 20, 2008 Creative Destruction of the Demand Chain - Part 2 The Problem with B2B Sales and Marketing By David Bradley, MarketBridge The new wave of innovation finds too many Go-to-Market functions lacking in readiness to exploit the changes coming. No single go-to-market executive can drive the alignment of product, price, distribution channel and promotional tactics.

Depression Marketing Best Practices

B2B Marketing Confidential

Thursday, December 04, 2008 Depression Marketing Best Practices No, were not in a depression. Once this guy had a lot of money, he was able to buy businesses at bargain basement prices. He also comments on how he was able to add incredible talent at low prices because of the glut of labor supply. July 15, 1929--this was the very day of the all-time peak on the stock market.

B2B Market Sizing on the Cheap

B2B Marketing Confidential

Friday, October 24, 2008 B2B Market Sizing on the Cheap With budgets being cut for marketers, the core jobs still remain. But itll provide 60% of the value at 5% of the price. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. One of the first things anyone doing marketing needs to understand is the size of the market.

Using Customer Equity as a Dependent Variable for MarComm Optimization

B2B Marketing Confidential

Saturday, November 22, 2008 Using Customer Equity as a Dependent Variable for MarComm Optimization Ive written a lot about marketing optimization, ROMI, and mix optimization. In the article, the authors tested questions on inertia, quality, price, convenience, ad awareness, information, corporate citizenship, community events, ethical standards, etc totally 17 questions.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Pricing starts at about $300 per month. Was that you?

What Email Marketers Need to Know

WebMarketCentral

Price makes the list—at number 10. Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Since I don't know everything (as if that wasn't obvious!), Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to consider when choosing a hosted email marketing platform for your organization.

ECR (Efficient Customer Response) or Collaborative Channel.

B2B Marketing Confidential

Monday, November 03, 2008 ECR (Efficient Customer Response) or Collaborative Channel Marketing Applied to Tech Marketing ECR or "Efficient Customer Response" came to the forefront of the consumer channel model in 1992 / 1993. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. Companies are doing this today. Supply side management.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. search engine just for faces.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Pricing ranges from free (up to five users and three active projects at a time) to $99 per month for unlimited projects and users. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? You'll find all of these and others in this final set of cool web tools and resources from last year. Clinton" and "Whitewater").

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Where Savvy Marketers Go to Become Savvier

WebMarketCentral

Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event. IQPC has put together the Customer Engagement and Loyalty Summit ( N o vember 17-19, 2008, Hilton Miami, FL) to address these real marketing issues. 2-for-1 conference pricing when you mention code: IUS_WMC_001. Great price, great speakers, great topics, great networking, great takeaways—the Customer Engagement and Loyalty Summit is for you. Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. Services are provided with every level of the product, including the lowest price of $750 per month. This involves a careful balance between complexity and power. Back to LeadLife.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Unfortunately, these prices may not last.

Google and the Parable of the Turkey

WebMarketCentral

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Through Analytics, it knows how much traffic the company's website gets, where the traffic comes from, which pages get visited most frequently, and who is visiting those pages. In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. Taleb's lesson for us from this: don't be a turkey. Err, advertisers.

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Pricing of IO is based on the database size and number of channels supported. Someone at Pitney Bowes clearly got the message. billion since 2000.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Slides can be seen below. You get the point. Good question!

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

The table below throws in a reasonable guess for 2008 as well. Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. million for 2009 and "triple that" ($13.5 million) for 2010. million.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Above the fold: the top half of the New York Times, July 2, 2008. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. Analytics : Data and statistics about the users of a website and how they interact with the website. CarMax banner ad.

7 Steps to Transforming Into an Inbound Agency

Hubspot

Step 5: "Create a pricing and service package model that allows you to provide retainer-based services.". With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. That enables them to their determine costs so can they properly price when the service is ready to be launched. You can’t teach an old dog new tricks. We know. Step 1: “Commit.

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. Now compare that to the cost to acquire and operate a Brand TLD priced at a few hundred thousand dollars and offering an unlimited number of one-word branded properties that are authentic and trusted. Example: www.hubspot.com. Before the dot, you'll find the subdomain (www).

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. The 2008 recession permanently altered how companies think about measurement. powerful analytics engine. This combines very large volumes of data with advanced analytics to help marketers pose and answer sophisticated business questions.  Free shipping!