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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

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The best pharma event management companies in 2023

SpotMe Blog

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Of course, pricing could change under the new ownership.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools. They've come to depend on us for evaluating new technology and presenting new opportunities to them.

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Why Human Psychology Still Matters in B2B Marketing

B2B Marketing Directions

Data analytics" has become one of the hottest buzzwords in marketing, and many companies are investing heavily in marketing analytics capabilities. In reality, human biases are present in every B2B buying decision, and "collective bias may be far more significant than individual bias."