Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 The table below throws in a reasonable guess for 2008 as well. million for 2009 and "triple that" ($13.5

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Varicent

MARCH 8, 2018

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting. Two must-haves for me are Salesforce and Marketo.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Sending out stories from high technology successes does nothing to attract an audience segment focused on heavy equipment sales. Drop into segment specific stories. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

xiQ

AUGUST 8, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Buying is a continuous and dynamic process. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Buying is a continuous and dynamic process. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48