[Research Round-Up] B2B Highlights from "The CMO Survey" - The Impact of Marketing Analytics and "Working from Home"
B2B Marketing Directions
OCTOBER 9, 2022
In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.) The CMO Survey" is directed by Dr. Christine Moorman and is sponsored by Deloitte LLP, Duke University's Fuqua School of Business and the American Marketing Association.
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