Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 5, 2009

True Influence has existing integrations with Salesforce.com and SugarCRM. The system provides its own Web analytics, based on page tags. Prices are being revised at this writing but are generally intended to be competitive in the middle tier of the demand generation market.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

APRIL 14, 2009

LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages. LeadLife was established in 2006 and released its first version in September 2008.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100