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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Some Good News: B2B Marketing Budgets Appear Unscathed.

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. The intelligence (decision) layer provides rules, recommendations, visualization, packaged and custom analytics, and reporting. Flytxt is a good example.

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International Women’s Day 2021: Choose to Challenge

InsightSquared

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Instead, companies must understand how bias shows up in the workplace (hiring, promotions, day-to-day interactions, meeting dynamics, etc.) Amy Noack – Field Enablement Director.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Predictive analytics: Predictive analytics use data to forecast future sales results. Automate tasks to save time, but maintain the human element—after all, sales is all about interaction and relationship building. Enter: social selling.

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Face-to-Face Selling Is Still Effective

Kaon

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Not every customer interaction has to happen face-to-face. Even more than digital marketing. Original article posted on MarketingDaily.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are the best (and worst) practices in interactive PR? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR? Thankful For PR 2.0

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List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions.