B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Helps businesses to understand customer behavior and develop more effective strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

ClickZ

JANUARY 29, 2020

Marketers have tools in the stack to look at what’s working and what’s not working. After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. To help buyers mitigate risk, consider offering a recurring subscription to your clients with little to no commitment. The Right Tools Will Make the Online Sales Even Easier.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Brandpoint

OCTOBER 2, 2019

She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. Which digital tactics do you feel are best to help explain difficult subjects? Liz Koenig is the Social Strategist for IBM Research. ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

Varicent

MARCH 8, 2018

Yes, SOASTA was a web performance software that contributed a critical piece of software that has really helped to complete Akamai’s web performance portfolio. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Measurement: Measurement has grown so much over the past decade.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Featured Video: How to Ask for Help (The Right Way). Featured Video: How to Measure the Success of Your Content Marketing Campaign. What more needs to be said? 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Rev

OCTOBER 13, 2018

David’s team has helped more than 400 clients, including SAP, Dell, and Apple, to make martech work. This change means measuring engagement across an account, not just the conversion of one prospect. From Scoring Individual Leads to Measuring Account Activity in the Funnel. You can listen to the two podcasts here and here.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Parse.ly

NOVEMBER 3, 2021

and WordPress VIP are doing to equip teams with the tools they need to create a successful content program. This ranges from influencing the most recent financial crisis, into the 2008 recession, all the way back to the Great Depression. Is it trying to help you grow subscriptions? Here are some of the highlights: Why content?

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

Zoominfo

OCTOBER 5, 2021

Featured Video: How to Ask for Help (The Right Way). Featured Video: How to Measure the Success of Your Content Marketing Campaign. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. What more needs to be said?

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

APRIL 20, 2009

Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

The Lead Agency

OCTOBER 4, 2017

Deep Learning focuses even more narrowly on a subset of machine learning tools and techniques and applies them to solving just about any problem, which requires “thought” – human or artificial. However, the advent of machine-based learning has led to more advanced analytics and monitoring. They are Google, Facebook, IBM and Amazon.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. The problem is, most social media measurement is myopic. Unit of Measurement.

Social Media 100

Social Media Media CMO Marketing Mix 100

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Tool: Radian6 (Salesforce) URL: Radian6.com

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Let’s see how Google Analytics can help you do just that. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Customer Experience Matrix

NOVEMBER 21, 2014

But plenty of other companies also help with omni-channel personalization. Mongo is also fast and scalable and good for analytical processing in general. General release of the prediction tool is planned for early 2015. The system can create control groups to measure the impact of recommendations on long-term customer behavior.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? How can the Google AdWords search-based keyword tool be used for competitive research? This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors.

Adwords 20

Adwords Tactics Tips PPC 20

Adobe Experience Cloud Blog

APRIL 25, 2017

And that’s pretty amazing but it a testament to the fact that change is now measured in seconds versus decades or years—we are living in a hyper-accelerated pace of change. Technology has helped advance the expectations and knowledge of our buyers. It helps us treat them in a way that is authentic and relevant.”— Jeff Wright.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? Take advantage of new tools to raise your own profile by commenting on existing content? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. That works sometimes.). The next idea is.read the post!

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JUNE 3, 2009

Is it difficult to measure the ROI of marketing activities and prove the value to the CEO? The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. Next: Three tools for seizing control of your business and personal life. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. StartupNation Blogs.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Buzz Marketing for Technology

JULY 16, 2008

Monday, July 14, 2008. One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. Imagine giving workers this tool in knowledge work. July 15, 2008 1:02 AM. that is the initial categories.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool? To help your staff? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Directive Agency

JUNE 18, 2020

Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. The only way to measure growth from SaaS search marketing (and all other marketing) campaigns is revenue. Track this metric to help you forecast future revenue. See the SaaS marketing template our team utilizes: the LTV:CAC method.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

Hubspot

MAY 23, 2017

This kind of success continues to fuel me in my mission to help agencies grow their recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Marketing Insider Group

FEBRUARY 3, 2011

When I asked him about the genesis of the idea, he sent me this blog post describing the B2B Twitterer of the Year &# founding moment&# where he announces the 2008 winner United Linen aka @UnitedLinen. This can help to take your relationships to deeper levels and that is what this is all about. Not Just A Popularity Contest.

Twitter 100

Twitter Tips B2B Viral Marketing 100