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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S. Let's take a closer look at those three.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. This can be especially helpful for businesses that do not have big budgets for research and development.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning. Highlighted Content : 33.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience. The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

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How B2B brands can benefit from social listening

Brandwatch Marketing

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. This can be especially helpful for businesses that do not have big budgets for research and development.

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International Women’s Day 2021: Choose to Challenge

InsightSquared

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. and take physical measures to reduce gender inequality. . I’ve helped many companies to build processes and drive value through various Account Management and Customer Success roles.

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30 fascinating facts about organic vs paid social media

Biznology

61% of marketers report their biggest challenge is measuring ROI from social channels ( Simply Measured ). 36% of businesses use social media analytics for more than competitor analysis. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Business.com ).