The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Vendors that score very closely may have some clear differentiators that are not easily measurable.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

WebMarketCentral

APRIL 20, 2009

Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign?

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking. A high number of RSS subscribers is going to be your best Google indicator." A high number of RSS subscribers is going to be your best Google indicator."

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Published Friday, June 06, 2008 8:13 PM by Rebecca.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. That works sometimes.). The next idea is.read the post!

Link Building 20

Link Building SEO Ad Building Linkbait 20

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? says: July 9th, 2008 at 11:21 am.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools 20

Tools Best Practices RSS Adwords 20

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). There's even a Google Maps mash-up to show author locations.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

MAY 23, 2017

This kind of success continues to fuel me in my mission to help agencies grow their recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Measure momentum. Measure Momentum. • Plan triggers that help nudge your prospects to take next steps. Ardath Albee. Ardath Albee's Bio.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

SEPTEMBER 23, 2016

Voice search, as we today know it, dates back to the early 2000s, when Google first began to tinker with how voice recognition could be applied to their products. That was a primitive version of voice search in which users called a phone number provided by Google, asked a question, then opened their desktop browsers to reveal the results.

Search Marketing 28

Search Marketing Marketing & Strategy Marketing Strategy Planning 28

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Buzz Marketing for Technology

JULY 24, 2008

My Yahoo Google Stumble Upon. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. March 9-12, 2008, Orlando, FL.

Companies 100

Companies Work Management Advertorials RSS 100

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Here are five organizational methods that help B2B companies achieve success with their blogging strategies.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Very helpful post, Jay. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

OCTOBER 31, 2010

To help your staff? Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo. Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. JF : It’s important to note that influence – at least as measured by Klout – is derived over time based on consistency of content creation and interaction.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Vision Edge Marketing

DECEMBER 6, 2011

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. Basically, analytics is about deriving insights from data. What Is Cross-Channel Analytics? What It Takes to Do Cross-Channel Analytics.

Analytics 100

Analytics Advertising Channels Enterprise Management Work Management 100

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Measuring the impact of audience-driven content Now, how do you know your audience-driven content is driving results? This helps you gauge the content’s reach.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). Consider adding some of these to your list if they differ from your analytics results.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Don’t go it alone.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. An example of this is the Twitter API. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Oktopost

MARCH 28, 2022

Luckily, since it first launched in 2008, several Hootsuite alternatives have been developed and each one offers unique advantages. Google My Business. Google My Business. + Google My Business. Advanced Metrics : Does the platform offer basic reporting and analytics? Smaller agencies. $ app extensions. NapoleonCat.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

NuSpark Consulting

MARCH 1, 2016

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). You’ve developed helpful articles on your blog, some whitepapers and ad e-book or two.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Single Grain

APRIL 17, 2020

At Single Grain, we've been able to help current and prospective clients, so we put together this checklist on how to adjust your SEO approach to suit the current circumstances. Remember that, all else being equal, Google prioritizes fresh content. Book My Free SEO Strategy Session. Go After Low-Hanging Fruit First.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

Hubspot

JULY 10, 2019

Ad tracking has made it possible for marketers to more accurately measure, test, and revise ads based on how users interact with their online campaigns. Look at your campaign and ask yourself: What’s the behavior I want to influence, not just something I can measure?". So how does this "extra stuff" help you track things, exactly?

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " A Google search for " growth hacking " yields a plethora of results.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

ClearVoice

APRIL 15, 2019

As you may know, there are two main SEO tool subsets: Analytical / backlink tools. In last week’s #MarTechMonday post we looked at two tools that fit within the analytical and backlink building toolset, where we reviewed Majestic and Ahrefs SEO tools. Although most boast a variety of features, they are not all created equal.

Budget Programs 75

Budget Programs SEO Lead Ranking Tools 75

Parse.ly

JULY 25, 2019

Content is a strategic value, and Rose argues that it should be measured as any asset would be. But even a world-class content analytics platform isn’t immune to the variable pressures of business. Our network provides us with a window into the impact of Facebook, Google, and other platforms. So for one month, we pressed pause.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Which tools are most helpful? One that still retains a measure of hilarity. 51% of active Twitter users follow companies, brands or products on social networks.

Twitter 100

Twitter Stats Tools Tips 100