B2B Marketing Directions

FEBRUARY 22, 2015

The explosive proliferation of marketing technologies has been frequently documented. Big data" has become one of the hottest buzzwords in marketing circles, and many companies are investing heavily in analytics technologies to gain the benefits that big data appears to offer.

Planning 45

Planning Paid Search Agency Marketing & Strategy Customer Surveys 45

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Directions

AUGUST 30, 2020

The explosive proliferation of marketing technologies has been well documented. Data analytics" has become one of the hottest buzzwords in marketing, and many companies are investing heavily in marketing analytics capabilities. Meanwhile, content marketing has become nearly ubiquitous.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. He then shares the best practices he and his team developed, including: Setting the right goals and documenting your strategy. HANDPICKED RELATED CONTENT: Designing for Better Analytics: 5 Decisions Web Designers Fail to Make.

Enterprise Management 110

Enterprise Management Content Marketing Work Management Marketing Management 110

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Document your winning results, and share them with your team. Let it run.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convince & Convert

AUGUST 10, 2010

We have a lot of small business customers due to our price-point (note: as low as $9.99/month), month), so filtering and more and more analytics are important to our customers. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133