Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Customer Experience Matrix

NOVEMBER 15, 2007

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. SAS is obviously focused on execution and analytics.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

B2B Marketing Directions

FEBRUARY 22, 2015

The explosive proliferation of marketing technologies has been frequently documented. Big data" has become one of the hottest buzzwords in marketing circles, and many companies are investing heavily in analytics technologies to gain the benefits that big data appears to offer.

Planning 45

Planning Paid Search Agency Marketing & Strategy Customer Surveys 45

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Hubspot

FEBRUARY 8, 2019

I looked at the subdivision, and I looked at the analytics, " recalls Magua. " Article 9: All documents pertaining to the transaction should be presented to the buyer/seller in understandable terms. A client came to David Magua , a top-selling real estate agent in Weston, Florida, asking for advice on a subdivision he had his eye on.

Ethics 96

Ethics Rules Ad brokers Customer Surveys 96

EMagine B2B Blog

JUNE 25, 2013

Asahi/America is a diversified ISO9001:2008 certified manufacturer and supplier of corrosion resistant fluid flow products. Asahi is a long-standing client of eMagine’s, whose old site was created in a propriety CMA called Ez-Edit.

Industry CMS 40

Industry CMS CMS Development Marketing Websites Paid Search Agency 40

EMagine B2B Blog

JUNE 25, 2013

Asahi/America is a diversified ISO9001:2008 certified manufacturer and supplier of corrosion resistant fluid flow products. Asahi is a long-standing client of eMagine’s, whose old site was created in a propriety CMA called Ez-Edit.

Industry CMS 40

Industry CMS CMS Development Marketing Websites Paid Search Agency 40

B2B Marketing Directions

SEPTEMBER 25, 2016

A recent report by Harvard Business Review Analytic Services described the fundamental problem in unequivocal terms: "Enterprises are investing millions in new marketing tools to keep pace with customers in the digital age. General McChrystal commanded the US Joint Special Operations Task Force from September 2003 until August 2008.

Enterprise Management 40

Enterprise Management Planning Work Management Peer-to-peer 40

Buzz Marketing for Technology

JUNE 27, 2008

Its free, easy to use, and constantly being upgraded and checked by its creator, Steve Borgatti and the folks at Analytic Technologies. I have generated a number of maps using two applications provided through Analytic Technologies (UCINET6 and NetDraw.) I used it for my research to map concept networks in policy documents.

Social Networks 100

Social Networks Analysis Work Management Wiki 100

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

APRIL 24, 2023

DuckDuckGo was created in 2008 by Gabriel Weinberg, and is best known for its focus on user privacy. Scribd Image Source: Scribd Scribd is a digital library and publishing platform that allows users to share books, documents, and other types of digital media.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Ambal's Amusings

OCTOBER 15, 2009

In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. in January 2008. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. Seamus Walsh. Seamus Walsh's Bio.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Directions

AUGUST 30, 2020

The explosive proliferation of marketing technologies has been well documented. Data analytics" has become one of the hottest buzzwords in marketing, and many companies are investing heavily in marketing analytics capabilities. Meanwhile, content marketing has become nearly ubiquitous.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. DocStoc - DocStoc is an online sharing service for documents.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Nice job Kim!

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Document your winning results, and share them with your team. Let it run.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. He then shares the best practices he and his team developed, including: Setting the right goals and documenting your strategy. HANDPICKED RELATED CONTENT: Designing for Better Analytics: 5 Decisions Web Designers Fail to Make.

Enterprise Management 110

Enterprise Management Content Marketing Work Management Marketing Management 110

NuSpark Consulting

MARCH 1, 2016

Research from 2008 indicates that people only read about 20% of the text on an average web page. For more on analytics, check out Paul Mosenson’s latest e-book, Measuring Lead Generation with Google Analytics. This is a pretty big gap, which indicates that something fundamental is missing—a clear plan and a map.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Moz

MAY 23, 2019

Now there's a limitation to this, of course, in that if people google something and your PDF comes out and then they click on it directly from Google, of course that's not going to show up in your Analytics. That can show up in Search Console, but you're not going to get it in Analytics. Use a Google Analytics ID variable.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Content Standard

OCTOBER 15, 2018

That was 2008. Perhaps that’s why, per Content Marketing Institute research, only 37 percent of B2B marketers and 38 percent of B2C marketers have a documented content strategy. Now well into its second decade, content marketing has gone from a pure SEO play in the early aughts to today’s multichannel, multimedia behemoth.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Customer Experience Matrix

APRIL 14, 2009

Marketing materials, including downloadable documents as well as emails and Web pages, can be shared across several campaigns. LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages. LeadLife was established in 2006 and released its first version in September 2008.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Vidyard

MAY 3, 2015

accompanied by customer comments, industry reviews, and the spec documents of the model of your dreams. First, consider using Google Analytics to get the information you need about your website visitors, so they can be segmented in ways that make sense for your company. So how do you start?

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Anyone else?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Anyone else?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

FEBRUARY 26, 2019

It was added to the platform in 2008 and allows users to create websites with little to no coding knowledge or design skills. see employees using off-brand documents, presentations, and graphics)? But, with a G Suite plan, businesses can still enjoy the service as well as restricted communities and enhanced privacy controls.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Domain 73

Single Grain

JULY 21, 2020

The company was officially launched in 2008 at the TechCrunch Disrupt conference. The software is designed to allow everyone on the team to get a shared view of progress and purpose, and it allows you to upload documents and videos. B2B or B2C?: Dropbox offers both B2B and B2C services. B2B or B2C?: billion as of 2019.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hinge Marketing

OCTOBER 20, 2015

And mountains of shredded documents couldn’t hide the firm’s entanglement in energy giant Enron’s ethical wrongdoings. In 2008, Research in Motion — the company behind the Blackberry smartphone — was worth over $83 billion. But by the 1990s, the firm had lost its way. Blackberry Jam.

Brand Identity 48

Brand Identity Branding Differentiation Mobile Marketing 48

Martech

FEBRUARY 25, 2022

Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120