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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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The Future of B2B is Changing. Are You Ready?

Engagio

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. These predictive analytic should incorporate four key factors: F it: How closely does the account’s firmographics and technographics (e.g.