| |  2008 + Analytics + Course + Vtrenz | 3 articles |
| Page 1 of 1 | Previous | Next | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Among other stuff. | CUSTOMER EXPERIENCE MATRIX MAY 15, 2008 Demand Generation Systems Shift Focus to Tracking Behavior Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). Of course, the Web information is combined with conventional contact history such as emails sent and call notes to give a complete view of the customer’s situation. I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007. | | | | | |
| CUSTOMER EXPERIENCE MATRIX JULY 3, 2008 LucidEra Takes a Shot at On-Demand Analytics still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. Of course, it also resurrects the customization and integration issues that the application-based strategy was intended to avoid. The key to this approach is (drum roll…) applications. Problem(s) solved, eh? | |
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