Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Let’s see how Google Analytics can help you do just that. You can read his entire blog post here.

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Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. StartupNation Blogs.

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Buzz Marketing for Technology

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Published Friday, June 06, 2008 8:13 PM by Rebecca.

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Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns?

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Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

Your prospects will find pricing information even without your help. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

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Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. What they sorely need, is some strategic guidance that will produce measurable results, typically more leads and sales. Copyright © 2010 Tiecas, Inc.

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Buzz Marketing for Technology

JULY 24, 2008

This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". Featured Services.

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