Buzz Marketing for Technology

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Published Friday, June 06, 2008 8:13 PM by Rebecca.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JULY 16, 2008

Monday, July 14, 2008. The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. July 15, 2008 1:02 AM. July 15, 2008 10:35 AM.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Social Media.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. E-Media Summit -->. Digital Magazines. -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Buzz Marketing for Technology

JULY 24, 2008

This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. March 9-12, 2008, Orlando, FL. Current Issue.

Companies 100

Companies Work Management Advertorials RSS 100

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link]. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies).

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. But too few marketers understand how to use it as a strategic route-to-market.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Very helpful post, Jay. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Here are five organizational methods that help B2B companies achieve success with their blogging strategies. This individual can funnel comments to appropriate writers and help advocate for the blog internally and to externally.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. JF : It’s important to note that influence – at least as measured by Klout – is derived over time based on consistency of content creation and interaction.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Klout - Klout is a measure of social influence.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. Lead nurturing strategies and tactics Best lead nurturing software and tools Use AI to reach more leads, faster See how Sales Engagement from Sales Cloud helps you advance pipeline faster with step-by-step guidance from lead to close. How do you nurture leads?

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Convince & Convert

APRIL 28, 2010

The overall concept of trying to “calculate&# (not guess) who the mass influencers are using your available data points and weighting factors, and then planning outreach specifically to them, is helpful. We have also found asking appropriate questions and product usage details help identify these folks. Thanks Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. GREAT INFO!

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Single Grain

MAY 24, 2021

Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”. Top Tools for Audio SEO and Podcast Analytics. List Your Podcast on All Podcast Platforms (Especially Google and Apple). What Is Audio SEO?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Which tools are most helpful? One that still retains a measure of hilarity. 51% of active Twitter users follow companies, brands or products on social networks.

Twitter 100

Twitter Stats Tools Tips 100

chiefmartech

SEPTEMBER 17, 2018

Jeremy Epstein , the CEO of Never Stop Marketing , will be keynoting the MarTech conference this October 1-3 in Boston. Can blockchain technology really bring long-awaited solutions to longstanding issues including lack of transparency, fraud, consumer privacy, fractured measurement, and slow payments? What’s a marketer to think?

Paid Search Agency 81

Paid Search Agency Work Management Companies Marketing Management 81

Buzz Marketing for Technology

JUNE 27, 2008

search help Careers. Unfortunately, training and other kinds of meetings and conferences are too often organized as stand-alone events, with a life of their own, disconnected from the firm’s progress. Selecting A Leader: Do We Know What We Want? Client Relations. Select all media. no time restrictions.

Training 100

Training Work Management Marketing Management Budget Programs 100

Online Marketing Institute

OCTOBER 1, 2010

John Bauer In considering baby steps to leverage social sign on and speaking from an IT security/traditional single sign on perspective, it might be helpful to consider social sign on as a "step" in the user authentication process. Plus, building in some checks to the login process should further help keep personal information in sync. "We

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MAY 20, 2010

Progress is measured incrementally over time, not immediately over lunch. In fact, despite their Scrooge McDuck-level overreach on the privacy front, Facebook itself is looking to add nuance and behavior to their metrics, moving companies away from the accumulative measurement model. Rarely are accumulations the best data points.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Schoenfeld figures that for now, custom report ideas from companies and agencies help formulate the RowFeeder R&D path.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

NOVEMBER 4, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Vidyard

MAY 13, 2020

YouTube Video Metrics and Measuring Your YouTube Channel 3.2 80% of YouTube users say video helps them decide to purchase. These five steps will help you get set up and ready to go. It’ll help you stay organized but also help YouTube recommend them to others. YouTube In-Channel Videos 3.1.1 YouTube Live (a.k.a.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Google Analytics. Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Vidyard

MAY 13, 2020

YouTube Video Metrics and Measuring Your YouTube Channel 3.2 These five steps will help you get set up and ready to go. It’ll help you stay organized but also help YouTube recommend them to others. YouTube In-Channel Videos 3.1.1 Specs, Size, and Orientation 3.1.2 Best Practices for In-Channel YouTube Videos 3.1.3

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Single Grain

JULY 21, 2020

Unauthorized access and loss of data are common if proper security measures are not taken. However, most of the newly launched companies lack adequate experience, and if proper measures are not taken, the chances of product failure increases. The company was officially launched in 2008 at the TechCrunch Disrupt conference.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

MARCH 2, 2010

4 Milestones to Social Business There are numerous granular issues to consider, and it will be fascinating to watch ExactTarget and CoTweet work out the operational details (I might even get to help a little, as ExactTarget is a client), but I see 4 primary hurdles that have prevented the full synergy of social and email to-date.

Business 116

Business Paid Search Agency Social Media Analysis 116

Hubspot

DECEMBER 16, 2014

But even as we generated more leads and started promoting new webinars (and later ebooks) to our lists, we saw that email helped us generate new leads -- even if the people on our lists were already leads. November 2008 was a blowout lead gen month. Lesson Learned #3: Inbound email marketing can also generate new leads.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Read on to discover 42 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145