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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies. Helps businesses to understand customer behavior and develop more effective strategies. Pros and Cons Pros: Increased understanding of how and why people make decisions leads to better outcomes.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The company covers everything from branding to entrepreneurship to product reviews. So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! 1. Marketing 360. Go check it out!

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The company covers everything from branding to entrepreneurship to product reviews. So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Go check it out! Billy Gene is Marketing Inc.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. An example of this is the Twitter API. Blip.TV - Blip.TV

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Here''s the inside story of how our email marketing strategy evolved as our company and database grew. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.